Brandwave

Running shoe brands:Which brands are most popular in search?

In August 2026, ASICS was the most searched among running shoe brands worldwide, with an estimated 9.8M branded searches and 48.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ASICS48.8%
  2. HOKA23.7%
  3. On11.1%
  4. Saucony9.9%
  5. Brooks6.5%

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Share of SearchLeaderboard

Compare brands that offers running shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among running shoe brands worldwide, by month

Share of Search by month for ASICS, HOKA, On, Saucony, Brooks. The figures are in the table below the chart.

View monthly share of search table
MonthASICSHOKAOnSauconyBrooks
Oct 202547.1%26.2%13.3%7.3%6.1%
Nov 202545.1%26.1%14.4%7.7%6.7%
Dec 202545.9%25.9%15.6%6.6%6%
Jan 202648.1%24.1%13%8.2%6.7%
Feb 202645.3%26.4%13.1%7.9%7.3%
Mar 202644.6%26%13.1%9%7.3%
Apr 202644.4%26%13.7%9%7%
May 202643.7%25.6%14.5%8.8%7.3%
Jun 202644.1%24.9%16.3%7.7%7%
Jul 202648.5%23.4%12.7%8.4%7.1%
Aug 202648.8%23.7%11.1%9.9%6.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.ASICS

    48.8%

    held 1st · 9.8M estimated branded searches · +20.4% vs prior month · +0.3 points

  2. 2.HOKA

    23.7%

    held 2nd · 4.8M estimated branded searches · +21.4% vs prior month · +0.3 points

  3. 3.On

    11.1%

    held 3rd · 2.2M estimated branded searches · +4.7% vs prior month · -1.6 points

  4. 4.Saucony

    9.9%

    held 4th · 2M estimated branded searches · +41.1% vs prior month · +1.5 points

  5. 5.Brooks

    6.5%

    held 5th · 1.3M estimated branded searches · +10.7% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among running shoe brands worldwide?

In August 2026, ASICS was the most searched among running shoe brands worldwide, with an estimated 9.8M branded searches and 48.8% estimated Share of Search within this set. HOKA is in 2nd place, 25.1 percentage points behind at 23.7% Share of Search.

Global running shoe brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ASICS47.1% → 48.8%48.8%Aug 202643.7%May 20261st
HOKA26.2% → 23.7%26.4%Feb 202623.4%Jul 20262nd
On13.3% → 11.1%16.3%Jun 202611.1%Aug 20263rd
Saucony7.3% → 9.9%9.9%Aug 20266.6%Dec 20254th
Brooks6.1% → 6.5%7.3%Feb 20266%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands worldwide increased from 47.1% to 48.8%.
  • Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands worldwide decreased from 26.2% to 23.7%.
  • Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands worldwide decreased from 13.3% to 11.1%.
  • Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands worldwide increased from 7.3% to 9.9%.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands worldwide peaked at 48.8% in August 2026 and was lowest at 43.7% in May 2026.
  • Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands worldwide peaked at 26.4% in February 2026 and was lowest at 23.4% in July 2026.
  • Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands worldwide peaked at 16.3% in June 2026 and was lowest at 11.1% in August 2026.
  • Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands worldwide peaked at 9.9% in August 2026 and was lowest at 6.6% in December 2025.
  • Across the 11 months ending August 2026, Brooks’ estimated Share of Search among running shoe brands worldwide peaked at 7.3% in February 2026 and was lowest at 6% in December 2025.
  • Across the 11 months ending August 2026, Brooks held steady: its estimated Share of Search among running shoe brands worldwide moved less than 0.5 percentage points.

How did search popularity change for running shoe brands worldwide in August 2026?

  1. In August 2026, Saucony gained estimated Share of Search among running shoe brands worldwide, from 8.4% to 9.9%.

  2. In August 2026, On lost estimated Share of Search among running shoe brands worldwide, from 12.7% to 11.1%.

  3. In August 2026, Brooks lost estimated Share of Search among running shoe brands worldwide, from 7.1% to 6.5%.

  4. ASICS’s estimated Share of Search among running shoe brands worldwide has gained ground for 3 months in a row, from 43.7% to 48.8% in August 2026.

  5. Estimated monthly branded searches for HOKA worldwide rose 10.8% over 11 measured months, from 4.3M to 4.8M in August 2026.

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