Brandwave

How popular isNike?

In September 2026, people searched for Nike by name about 24.3 million times worldwide, about the same as the previous year. These searches made up 45.2% of all global running shoe brand searches, placing Nike first out of eight brands. When we asked both ChatGPT and Google AI Overviews about running shoe brands, Nike appeared in three of the four answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Nike is the most searched of 8 competitors and the fifth most recommended in AI answers.

  1. NikeShare of searches 45.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  2. New BalanceShare of searches 20.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  3. ASICSShare of searches 15%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. HOKAShare of searches 7.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. OnShare of searches 4.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th

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Top running shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nike was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Nike is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASICS1st
  2. Brooks2nd
  3. HOKA3rd
  4. New Balance4th
  5. Nike5th
  6. Saucony6th
  7. On7th
  8. Mizuno8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Balance4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ASICS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brooks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nike3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HOKA3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Saucony3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • On2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mizuno1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about running shoe brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which running shoe brands compete with Nike?

Nike against running shoe brands worldwide, by month

Share of searches by month for Nike, New Balance, ASICS, HOKA, On, Saucony, Mizuno, Brooks. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeNew BalanceASICSHOKAOnSauconyMizunoBrooks
Oct 202544.4%24.2%13.8%7.7%3.8%2.1%2.2%1.8%
Nov 202550.5%23.3%11.1%6.4%3.4%1.9%1.7%1.6%
Dec 202548.9%21.6%12.7%7.2%4.2%1.8%1.9%1.6%
Jan 202650.6%19.2%13.6%6.8%3.5%2.3%2.1%1.9%
Feb 202647.9%21.9%12.9%7.5%3.6%2.2%2%2.1%
Mar 202647.9%21.7%12.8%7.4%3.7%2.6%1.9%2.1%
Apr 202643%23.8%14%8.2%4.2%2.9%1.7%2.2%
May 202644.5%20.1%14.6%8.5%4.7%2.9%2.2%2.4%
Jun 202644.9%20.5%14.5%8.2%5.3%2.5%1.8%2.3%
Jul 202646.1%20.7%15.2%7.3%3.9%2.6%1.9%2.2%
Aug 202641.7%22.7%16.4%8%3.6%3.3%2%2.2%
Sep 202645.2%20.6%15%7.3%4.4%3%2.3%2.3%

  1. 1.Nike

    45.2%

    Held 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.5 points.

  2. 2.New Balance

    20.6%

    Held 2nd. 11.1M estimated branded searches, -18.4% vs prior month. Share -2.1 points.

  3. 3.ASICS

    15%

    Held 3rd. 8.1M estimated branded searches, -17.7% vs prior month. Share -1.4 points.

  4. 4.HOKA

    7.3%

    Held 4th. 3.9M estimated branded searches, -17.7% vs prior month. Share -0.7 points.

  5. 5.On

    4.4%

    Held 5th. 2.4M estimated branded searches, +8.3% vs prior month. Share +0.7 points.

  6. 6.Saucony

    3%

    Held 6th. 1.6M estimated branded searches, -17.4% vs prior month. Share -0.3 points.

  7. 7.Mizuno

    2.3%

    Moved from 8th to 7th. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Brooks

    2.3%

    Moved from 7th to 8th. 1.2M estimated branded searches, -7.1% vs prior month. Share +0.1 points.

Compare popularity between Nike and its closest rivals

Every comparison with Nike

61 comparisons

How has branded search demand for Nike changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nike worldwide held steady, from 24.9M to 24.3M.
  • Across the 12 months ending September 2026, Nike’s share of searches among running shoe brands worldwide increased from 44.4% to 45.2%.
  • Across the 12 months ending September 2026, Nike’s share of searches among running shoe brands worldwide peaked at 50.6% in January 2026 and was lowest at 41.7% in August 2026.

How did search popularity change for running shoe brands worldwide in September 2026?

6 changes

  1. In September 2026, Nike gained share of searches among running shoe brands worldwide, from 41.7% to 45.2%.

  2. In September 2026, On gained share of searches among running shoe brands worldwide, from 3.6% to 4.4%.

  3. In September 2026, New Balance lost share of searches among running shoe brands worldwide, from 22.7% to 20.6%.

  4. In September 2026, ASICS lost share of searches among running shoe brands worldwide, from 16.4% to 15%.

  5. In September 2026, HOKA lost share of searches among running shoe brands worldwide, from 8% to 7.3%.

  6. In September 2026, Mizuno rose from 8th to 7th among running shoe brands worldwide.

How are Nike’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nike
  • nike air max
  • nike shoes
  • nike shox

Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nike compete?

Nike is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands1st of 1226.1%Show ranking
Casual shoes brands1st of 828.5%Show ranking
Kids shoe brands1st of 1033.5%Show ranking
Skate shoes brands1st of 733.9%Show ranking
Football boot brands1st of 634.2%Show ranking
Basketball shoe brands1st of 534.8%Show ranking
Activewear brands1st of 1334.2%Show ranking
Rugby boot brands1st of 737.6%Show ranking
Gym bags1st of 637.8%Show ranking
Golf shoe brands1st of 639.3%Show ranking
Sports bra brands1st of 740%Show ranking
Baseball cleats brands1st of 440.1%Show ranking
Football cleats brands1st of 440.1%Show ranking
Turf shoes brands1st of 440.1%Show ranking
Sports bag brands1st of 541.3%Show ranking
Exercise mats1st of 642.5%Show ranking
Indoor soccer shoes brands1st of 542.6%Show ranking
Netball shoe brands1st of 542.8%Show ranking
Footballs1st of 643.8%Show ranking
Football brands1st of 543.8%Show ranking
Running shoe brands1st of 845.2%Shown above
Gym shoes1st of 647%Show ranking
Jump rope brands1st of 652.6%Show ranking
Gym clothing brands1st of 556.2%Show ranking
Leggings1st of 952.7%Show ranking
School bags1st of 873.4%Show ranking
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