Nike vs Peter Millar:Which is more popular?
In September 2026, Peter Millar had more branded searches than Nike among golf clothing brands worldwide. Peter Millar had about 673,000 branded searches, while Nike had 22,200. Peter Millar made up 49.3% of all golf clothing brand searches we track, and Nike accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about golf clothing brands, Peter Millar appeared in all five answers and Nike in three. Peter Millar was mentioned before Nike in three out of five answers.
Who do people search for more?
Peter Millar, about 30 searches for every 1 for Nike
Who does AI mention more?
Peter Millar, mentioned in every answer we collected
Who does AI recommend more?
Peter Millar, named ahead of Nike in 3 of 5 answers
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Top golf clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peter Millar appeared in all five answers. Nike was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Peter Millar was listed before Nike in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Peter Millar1st
FootJoy2nd
Adidas3rd
Lululemon4th
Nike5th
Under Armour6th
Greyson Clothiers7th
Malbon Golf8th
Holderness & Bourne9th
TravisMathew10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Holderness & Bourne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greyson Clothiers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about golf clothing brands
5 answers
Asked ChatGPT
“Which golf clothing brand should I buy?”
Asked ChatGPT
“What are the best golf clothing brands?”
Asked ChatGPT
“What's the best golf clothing brand for playing in hot weather?”
Searched Google, AI Overview
“golf apparel”
Searched Google, AI Overview
“golf clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Nike or Peter Millar more popular in search?
This chart shows how often people search Google for Nike and Peter Millar by name. Each line represents a brand's share of searches for all 15 golf clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Peter Millar, Nike. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peter Millar | Rhoback | Johnnie-O | Malbon Golf | TravisMathew | Holderness & Bourne | Greyson Clothiers | Nike | Galvin Green | J.Lindeberg | Lululemon | Redvanly | Under Armour | Adidas | FootJoy |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 19.6% | 7.2% | 8.8% | 13.1% | 5.9% | 3.4% | 2.6% | 1.8% | 1.4% | 1.2% | 1.8% | 1.4% | 1.8% | 0.64% |
| Nov 2025 | 27.9% | 27.9% | 6.9% | 8.3% | 12.5% | 4.6% | 2.7% | 2.5% | 1.4% | 1.1% | 0.75% | 1.4% | 0.92% | 0.92% | 0.41% |
| Dec 2025 | 30.4% | 20.3% | 9.1% | 9.1% | 13.6% | 5% | 2.8% | 2.7% | 1.2% | 1% | 0.82% | 1.5% | 0.82% | 1.2% | 0.54% |
| Jan 2026 | 40% | 14.7% | 8% | 8% | 12% | 4.4% | 3% | 2.4% | 1.3% | 1.1% | 1.3% | 1.3% | 1.1% | 0.72% | 0.59% |
| Feb 2026 | 32.1% | 14.3% | 7.9% | 9.6% | 14.3% | 5.3% | 3.2% | 4.3% | 1.3% | 1.3% | 1.3% | 1.6% | 1.3% | 1.6% | 0.57% |
| Mar 2026 | 29% | 15.9% | 8.7% | 10.6% | 13% | 5.8% | 2.9% | 3.9% | 1.2% | 1.4% | 1.4% | 1.7% | 1.4% | 2.1% | 0.95% |
| Apr 2026 | 34.4% | 12.6% | 6.9% | 12.6% | 10.3% | 5.7% | 2.8% | 4.6% | 0.93% | 1.7% | 1.7% | 1.4% | 1.4% | 2.1% | 0.76% |
| May 2026 | 30.5% | 13.7% | 7.5% | 11.2% | 13.7% | 6.1% | 3.2% | 4.1% | 1% | 1.5% | 1.8% | 1.5% | 1.5% | 1.8% | 0.82% |
| Jun 2026 | 28.7% | 19.2% | 8.6% | 10.5% | 12.8% | 5.8% | 2.5% | 3.9% | 0.94% | 1.4% | 1.4% | 1.4% | 0.94% | 1.4% | 0.63% |
| Jul 2026 | 36.9% | 11.1% | 11.1% | 11.1% | 11.1% | 5% | 2.6% | 3.3% | 0.81% | 1.5% | 1.5% | 1.5% | 0.99% | 0.99% | 0.66% |
| Aug 2026 | 45.9% | 13.7% | 6.2% | 9.2% | 9.2% | 5% | 2.2% | 1.8% | 0.83% | 1.2% | 1.2% | 1.2% | 0.83% | 0.83% | 0.55% |
| Sep 2026 | 49.3% | 12.1% | 8.1% | 8.1% | 8.1% | 4.4% | 2.2% | 1.6% | 1.1% | 1.1% | 1.1% | 1.1% | 0.89% | 0.59% | 0.4% |
Nike sells other things too, so only its searches that name this product count here, like “nike golf apparel”.
How has the Nike and Peter Millar comparison changed over the last 12 months?
3 findings
- Peter Millar was ahead of Nike in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nike’s share of searches among golf clothing brands worldwide moved from 2.6% to 1.6%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Peter Millar’s share of searches among golf clothing brands worldwide moved from 29.3% to 49.3%, and its estimated monthly branded searches moved from 246K to 673K.
How did search popularity change for golf clothing brands worldwide in September 2026?
2 changes
In September 2026, Peter Millar gained share of searches among golf clothing brands worldwide, from 45.9% to 49.3%.
Nike’s share of searches among golf clothing brands worldwide has lost ground for 3 months in a row, from 3.9% to 1.6% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nike’s and Peter Millar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nike
1 branded search term
- nike golf apparel
Peter Millar
1 branded search term
- peter millar
Other head-to-heads among golf clothing brands
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