Brandwave

How popular isNike in search?

In August 2026, there were an estimated 20.4M branded searches for Nike worldwide which held steady over the last 11 months. Nike holds 27.3% estimated Share of Search among trainers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas27.3%
  2. Nike27.3%
  3. New Balance18.2%
  4. ASICS13.1%
  5. Puma12.2%
  6. Reebok2%
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Where does Nike compete?

Nike is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers2nd of 627.3%Shown below
Basketball shoe brands2nd of 530.5%Show ranking
Sneaker brands2nd of 531.4%Show ranking
Football boot brands2nd of 531.5%Show ranking
Gym bags2nd of 635.1%Show ranking
Sports bra brands2nd of 536.8%Show ranking
Netball shoe brands2nd of 537%Show ranking
Sports bag brands2nd of 538.3%Show ranking
Rugby boot brands2nd of 539.3%Show ranking
Footballs2nd of 640.8%Show ranking
Football brands2nd of 540.8%Show ranking
Kids shoe brands2nd of 547.5%Show ranking
Jump rope brands2nd of 549.8%Show ranking
Leggings1st of 651.4%Show ranking
Gym clothing brands1st of 551.8%Show ranking
School bags1st of 681.7%Show ranking
Basketball brands1st of 596.8%Show ranking
Swimming goggles1st of 697.7%Show ranking

Which trainers compete with Nike?

Nike against trainers worldwide, by month

Share of Search by month for Adidas, Nike, New Balance, ASICS, Puma, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeNew BalanceASICSPumaReebok
Oct 202524.5%30.2%20.1%11.5%11.1%2.7%
Nov 202527.3%33.3%18.2%8.7%10%2.5%
Dec 202526.8%32.7%17.8%10.5%9.8%2.4%
Jan 202623.8%35.7%15.9%11.2%10.7%2.6%
Feb 202626.1%32.1%17.4%10.3%11.8%2.4%
Mar 202626.2%32%17.5%10.3%11.7%2.3%
Apr 202624%29.5%19.6%11.6%13.2%2.2%
May 202627.2%27.2%14.8%10.8%18.1%2%
Jun 202629.7%29.7%16.1%11.4%10.9%2.2%
Jul 202629.6%29.6%16.1%11.8%10.8%2.2%
Aug 202627.3%27.3%18.2%13.1%12.2%2%
Sep 2026——————

  1. 1.Adidas

    27.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Nike

    27.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.New Balance

    18.2%

    Held 3rd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.1 points.

  4. 4.ASICS

    13.1%

    Held 4th. 9.8M estimated branded searches, +20.4% vs prior month. Share +1.3 points.

  5. 5.Puma

    12.2%

    Held 5th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  6. 6.Reebok

    2%

    Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Nike and its closest rivals

How has branded search demand for Nike changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nike worldwide held steady at 20.4M.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among trainers worldwide decreased from 30.2% to 27.3%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among trainers worldwide peaked at 35.7% in January 2026 and was lowest at 27.2% in May 2026.
  • Across the 11 months ending August 2026, Nike fell from 1st to 2nd among trainers worldwide.

How did search popularity change for trainers worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among trainers worldwide, from 16.1% to 18.2%.

  2. In August 2026, Puma gained estimated Share of Search among trainers worldwide, from 10.8% to 12.2%.

  3. In August 2026, ASICS gained estimated Share of Search among trainers worldwide, from 11.8% to 13.1%.

  4. In August 2026, Adidas lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.

  5. In August 2026, Nike lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.

  6. Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

How is Nike measured?

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nike

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How the Brand Demand Index is measured

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