Athleta vs Nike:Which is searched more?
In September 2026, Nike had more branded searches than Athleta among activewear brands worldwide. Nike had about 22.8 million branded searches, while Athleta had 823,000. Nike made up 34.2% of all activewear brand searches we track, and Athleta accounted for 1.2%. These are worldwide searches for English-language branded terms.
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Is Athleta or Nike more popular in search?
Compare the activewear brands people train and lounge in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nike, Athleta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Lululemon | Gymshark | Under Armour | Vuori | Alo Yoga | Athleta | SET ACTIVE | Beyond Yoga | CRZ YOGA | Lorna Jane | Stax |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 32.5% | 19% | 4.8% | 5.7% | 1.5% | 1.9% | 1.1% | 0.23% | 0.23% | 0.15% | 0.28% | 0.23% |
| Nov 2025 | 31.5% | 30.5% | 19.1% | 8.6% | 4.7% | 1.8% | 1.6% | 1.1% | 0.23% | 0.23% | 0.15% | 0.23% | 0.19% |
| Dec 2025 | 31.1% | 29.8% | 22.2% | 5.5% | 5.4% | 2.1% | 1.6% | 1.3% | 0.22% | 0.22% | 0.15% | 0.22% | 0.15% |
| Jan 2026 | 36% | 29% | 17.9% | 5.5% | 5.4% | 1.7% | 1.9% | 1.3% | 0.33% | 0.32% | 0.22% | 0.26% | 0.18% |
| Feb 2026 | 34.4% | 32.8% | 16.7% | 5.2% | 5% | 1.6% | 1.7% | 1.2% | 0.37% | 0.25% | 0.25% | 0.25% | 0.17% |
| Mar 2026 | 35.5% | 34.6% | 14% | 5.2% | 5.1% | 1.6% | 1.5% | 1.3% | 0.31% | 0.21% | 0.25% | 0.25% | 0.21% |
| Apr 2026 | 33.5% | 33.3% | 16.1% | 6% | 4.9% | 1.9% | 1.7% | 1.2% | 0.44% | 0.29% | 0.29% | 0.29% | 0.2% |
| May 2026 | 32% | 36.8% | 15.4% | 4.7% | 4.6% | 1.8% | 1.9% | 1.4% | 0.42% | 0.23% | 0.28% | 0.34% | 0.19% |
| Jun 2026 | 32.2% | 35.5% | 15.6% | 5.8% | 4.7% | 1.8% | 1.3% | 1.4% | 0.52% | 0.23% | 0.23% | 0.35% | 0.28% |
| Jul 2026 | 32.4% | 36.8% | 15.7% | 4.8% | 4.7% | 1.5% | 1.4% | 1.2% | 0.52% | 0.23% | 0.23% | 0.28% | 0.19% |
| Aug 2026 | 32.2% | 36.8% | 15.4% | 4.7% | 4.7% | 1.8% | 1.6% | 1.1% | 0.63% | 0.23% | 0.28% | 0.28% | 0.15% |
| Sep 2026 | 34.2% | 32.7% | 16.6% | 5.1% | 5% | 2% | 1.7% | 1.2% | 0.55% | 0.3% | 0.3% | 0.25% | 0.14% |
How has the Athleta and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of Athleta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Athleta’s share of searches among activewear brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Nike’s share of searches among activewear brands worldwide moved from 32.3% to 34.2%, and its estimated monthly branded searches moved from 23.1M to 22.8M.
How did search popularity change for activewear brands worldwide in September 2026?
1 change
In September 2026, Nike overtook Adidas to become the leader among activewear brands worldwide, with 34.2% of the searches.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Athleta’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among activewear brands
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