Brandwave

How popular isAthleta?

In September 2026, people searched for Athleta by name about 823,000 times worldwide, about the same as the previous year. These searches made up 1.2% of all global activewear brand searches, placing Athleta eighth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about activewear brands, Athleta appeared in all answers and was the fourth most recommended of the 13.

Search and AI answers in September 2026

Athleta is the eighth most searched of 13 competitors and the fourth most recommended in AI answers.

  1. NikeShare of searches 34.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. AdidasShare of searches 32.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. LululemonShare of searches 16.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. GymsharkShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  5. AthletaShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

+8 more

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Athleta appeared in all five answers. Athleta is the fourth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Nike2nd
  3. Alo Yoga3rd
  4. Athleta4th
  5. Vuori5th
  6. Adidas6th
  7. Under Armour7th
  8. Gymshark8th
  9. Beyond Yoga9th
  10. CRZ YOGA10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alo Yoga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vuori3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CRZ YOGA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which activewear brands compete with Athleta?

Athleta against activewear brands worldwide, by month

Share of searches by month for Nike, Adidas, Lululemon, Gymshark, Under Armour, Athleta. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasLululemonGymsharkUnder ArmourVuoriAlo YogaAthletaSET ACTIVEBeyond YogaCRZ YOGALorna JaneStax
Oct 202532.3%32.5%19%4.8%5.7%1.5%1.9%1.1%0.23%0.23%0.15%0.28%0.23%
Nov 202531.5%30.5%19.1%8.6%4.7%1.8%1.6%1.1%0.23%0.23%0.15%0.23%0.19%
Dec 202531.1%29.8%22.2%5.5%5.4%2.1%1.6%1.3%0.22%0.22%0.15%0.22%0.15%
Jan 202636%29%17.9%5.5%5.4%1.7%1.9%1.3%0.33%0.32%0.22%0.26%0.18%
Feb 202634.4%32.8%16.7%5.2%5%1.6%1.7%1.2%0.37%0.25%0.25%0.25%0.17%
Mar 202635.5%34.6%14%5.2%5.1%1.6%1.5%1.3%0.31%0.21%0.25%0.25%0.21%
Apr 202633.5%33.3%16.1%6%4.9%1.9%1.7%1.2%0.44%0.29%0.29%0.29%0.2%
May 202632%36.8%15.4%4.7%4.6%1.8%1.9%1.4%0.42%0.23%0.28%0.34%0.19%
Jun 202632.2%35.5%15.6%5.8%4.7%1.8%1.3%1.4%0.52%0.23%0.23%0.35%0.28%
Jul 202632.4%36.8%15.7%4.8%4.7%1.5%1.4%1.2%0.52%0.23%0.23%0.28%0.19%
Aug 202632.2%36.8%15.4%4.7%4.7%1.8%1.6%1.1%0.63%0.23%0.28%0.28%0.15%
Sep 202634.2%32.7%16.6%5.1%5%2%1.7%1.2%0.55%0.3%0.3%0.25%0.14%

  1. 1.Nike

    34.2%

    Moved from 2nd to 1st. 22.8M estimated branded searches, -1.2% vs prior month. Share +2 points.

  2. 2.Adidas

    32.7%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -4.2 points.

  3. 3.Lululemon

    16.6%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Gymshark

    5.1%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Under Armour

    5%

    Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Vuori

    2%

    Held 6th. 1.3M estimated branded searches, +0.08% vs prior month. Share +0.1 points.

  7. 7.Alo Yoga

    1.7%

    Held 7th. 1.2M estimated branded searches, -0.23% vs prior month. Share +0.1 points.

  8. 8.Athleta

    1.2%

    Held 8th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.SET ACTIVE

    0.55%

    Held 9th. 369K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  10. 10.Beyond Yoga

    0.3%

    Moved from 12th to 10th. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.

  11. 11.CRZ YOGA

    0.3%

    Moved from 10th to 11th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Lorna Jane

    0.25%

    Moved from 11th to 12th. 165K estimated branded searches, -17.9% vs prior month. Share 0 points.

  13. 13.Stax

    0.14%

    Held 13th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

Compare popularity between Athleta and its closest rivals

Every comparison with Athleta

13 comparisons

How has branded search demand for Athleta changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Athleta worldwide held steady at 823K.
  • Across the 12 months ending September 2026, Athleta’s share of searches among activewear brands worldwide held steady, from 1.1% to 1.2%.

How did search popularity change for activewear brands worldwide in September 2026?

6 changes

  1. In September 2026, Nike overtook Adidas to become the leader among activewear brands worldwide, with 34.2% of the searches.

  2. In September 2026, Lululemon gained share of searches among activewear brands worldwide, from 15.4% to 16.6%.

  3. In September 2026, Adidas lost share of searches among activewear brands worldwide, from 36.8% to 32.7%.

  4. In September 2026, Beyond Yoga rose from 12th to 10th among activewear brands worldwide.

  5. In September 2026, CRZ YOGA fell from 10th to 11th among activewear brands worldwide.

  6. In September 2026, Lorna Jane fell from 11th to 12th among activewear brands worldwide.

How are Athleta’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Athleta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • athleta

How the Brand Demand Index is measured

Who owns Athleta?

Athleta is owned by Gap Inc.. Brandwave also tracks Gap Kids and Old Navy, owned by the same company, worldwide.

Do you work for Athleta? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Athleta compete?

Athleta is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Activewear brands8th of 131.2%Shown above
Leggings6th of 91.9%Show ranking
Creator with pink hair and a pink jacket

Is Athleta your brand?

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