Brandwave

How popular isLululemon in search?

In September 2026, there were an estimated 11.1M branded searches for Lululemon worldwide which is down 18.4% over the last 12 months. Lululemon holds 57.6% estimated Share of Search among activewear brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lululemon57.6%
  2. Gymshark17.6%
  3. Under Armour17.4%
  4. Alo Yoga6%
  5. Lorna Jane0.86%
  6. Stax0.47%
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Which activewear brands compete with Lululemon?

Lululemon against activewear brands worldwide, by month

Share of Search by month for Lululemon, Gymshark, Under Armour, Alo Yoga. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonGymsharkUnder ArmourAlo YogaLorna JaneStax
Oct 202559.5%14.9%17.9%6.1%0.88%0.72%
Nov 202555.4%25.1%13.6%4.7%0.67%0.55%
Dec 202563.2%15.8%15.5%4.5%0.62%0.42%
Jan 202657.6%17.6%17.3%6.1%0.85%0.57%
Feb 202657.4%17.8%17.3%6%0.85%0.57%
Mar 202653.2%19.9%19.6%5.6%0.96%0.79%
Apr 202655.2%20.6%16.7%5.9%1%0.67%
May 202656.6%17.3%17.1%7.1%1.3%0.69%
Jun 202655.5%20.7%16.8%4.8%1.2%1%
Jul 202658%17.7%17.5%5.1%1%0.71%
Aug 202657.5%17.5%17.3%6%1%0.57%
Sep 202657.6%17.6%17.4%6%0.86%0.47%

  1. 1.Lululemon

    57.6%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Gymshark

    17.6%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Under Armour

    17.4%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Alo Yoga

    6%

    Held 4th. 1.2M estimated branded searches, -0.23% vs prior month. Share 0 points.

  5. 5.Lorna Jane

    0.86%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.

  6. 6.Stax

    0.47%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

Compare search popularity between Lululemon and its closest rivals

Every comparison with Lululemon

How has branded search demand for Lululemon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lululemon worldwide fell from 13.6M to 11.1M.
  • Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among activewear brands worldwide decreased from 59.5% to 57.6%.
  • Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among activewear brands worldwide peaked at 63.2% in December 2025 and was lowest at 53.2% in March 2026.

How did search popularity change for activewear brands worldwide in September 2026?

  1. Alo Yoga’s estimated Share of Search among activewear brands worldwide has gained ground for 3 months in a row, from 4.8% to 6% in September 2026.

  2. Stax’s estimated Share of Search among activewear brands worldwide has lost ground for 3 months in a row, from 1% to 0.47% in September 2026.

  3. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

  4. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

  5. Estimated monthly branded searches for Lorna Jane worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does Lululemon compete?

Lululemon is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sports bra brands3rd of 518.3%Show ranking
Exercise mats3rd of 619.4%Show ranking
Leggings2nd of 625.5%Show ranking
Gym clothing brands2nd of 525.6%Show ranking
Activewear brands1st of 657.6%Shown above
Mat strap brands1st of 390.3%Show ranking

How is Lululemon measured?

Brandwave collects information about searches that people make online using Lululemon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lululemon

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How the Brand Demand Index is measured

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