Brandwave

How popular isSET ACTIVE in search?

In September 2026, people searched for SET ACTIVE by name about 369,000 times worldwide, a 121.6% increase from the previous year. These searches made up 0.55% of all global activewear brand searches, placing SET ACTIVE ninth out of 13 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Nike34.2%
  2. Adidas32.7%
  3. Lululemon16.6%
  4. Gymshark5.1%
  5. Under Armour5%
  6. Vuori2%
  7. Alo Yoga1.7%
  8. Athleta1.2%
  9. SET ACTIVE0.55%
  10. Beyond Yoga0.3%
  11. +3 more
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Which activewear brands compete with SET ACTIVE?

SET ACTIVE against activewear brands worldwide, by month

Share of searches by month for Nike, Adidas, Lululemon, Gymshark, Under Armour, SET ACTIVE. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasLululemonGymsharkUnder ArmourVuoriAlo YogaAthletaSET ACTIVEBeyond YogaCRZ YOGALorna JaneStax
Oct 202532.3%32.5%19%4.8%5.7%1.5%1.9%1.1%0.23%0.23%0.15%0.28%0.23%
Nov 202531.5%30.5%19.1%8.6%4.7%1.8%1.6%1.1%0.23%0.23%0.15%0.23%0.19%
Dec 202531.1%29.8%22.2%5.5%5.4%2.1%1.6%1.3%0.22%0.22%0.15%0.22%0.15%
Jan 202636%29%17.9%5.5%5.4%1.7%1.9%1.3%0.33%0.32%0.22%0.26%0.18%
Feb 202634.4%32.8%16.7%5.2%5%1.6%1.7%1.2%0.37%0.25%0.25%0.25%0.17%
Mar 202635.5%34.6%14%5.2%5.1%1.6%1.5%1.3%0.31%0.21%0.25%0.25%0.21%
Apr 202633.5%33.3%16.1%6%4.9%1.9%1.7%1.2%0.44%0.29%0.29%0.29%0.2%
May 202632%36.8%15.4%4.7%4.6%1.8%1.9%1.4%0.42%0.23%0.28%0.34%0.19%
Jun 202632.2%35.5%15.6%5.8%4.7%1.8%1.3%1.4%0.52%0.23%0.23%0.35%0.28%
Jul 202632.4%36.8%15.7%4.8%4.7%1.5%1.4%1.2%0.52%0.23%0.23%0.28%0.19%
Aug 202632.2%36.8%15.4%4.7%4.7%1.8%1.6%1.1%0.63%0.23%0.28%0.28%0.15%
Sep 202634.2%32.7%16.6%5.1%5%2%1.7%1.2%0.55%0.3%0.3%0.25%0.14%

  1. 1.Nike

    34.2%

    Moved from 2nd to 1st. 22.8M estimated branded searches, -1.2% vs prior month. Share +2 points.

  2. 2.Adidas

    32.7%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -4.2 points.

  3. 3.Lululemon

    16.6%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Gymshark

    5.1%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Under Armour

    5%

    Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Vuori

    2%

    Held 6th. 1.3M estimated branded searches, +0.08% vs prior month. Share +0.1 points.

  7. 7.Alo Yoga

    1.7%

    Held 7th. 1.2M estimated branded searches, -0.23% vs prior month. Share +0.1 points.

  8. 8.Athleta

    1.2%

    Held 8th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.SET ACTIVE

    0.55%

    Held 9th. 369K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  10. 10.Beyond Yoga

    0.3%

    Moved from 12th to 10th. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.

  11. 11.CRZ YOGA

    0.3%

    Moved from 10th to 11th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Lorna Jane

    0.25%

    Moved from 11th to 12th. 165K estimated branded searches, -17.9% vs prior month. Share 0 points.

  13. 13.Stax

    0.14%

    Held 13th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

Compare search popularity between SET ACTIVE and its closest rivals

Every comparison with SET ACTIVE

14 comparisons

How has branded search demand for SET ACTIVE changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SET ACTIVE worldwide rose from 167K to 369K.
  • Across the 12 months ending September 2026, SET ACTIVE rose from 10th to 9th among activewear brands worldwide.

How did search popularity change for activewear brands worldwide in September 2026?

6 changes

  1. In September 2026, Nike overtook Adidas to become the leader among activewear brands worldwide, with 34.2% of the searches.

  2. In September 2026, Lululemon gained share of searches among activewear brands worldwide, from 15.4% to 16.6%.

  3. In September 2026, Adidas lost share of searches among activewear brands worldwide, from 36.8% to 32.7%.

  4. In September 2026, Beyond Yoga rose from 12th to 10th among activewear brands worldwide.

  5. In September 2026, CRZ YOGA fell from 10th to 11th among activewear brands worldwide.

  6. In September 2026, Lorna Jane fell from 11th to 12th among activewear brands worldwide.

How are SET ACTIVE’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using SET ACTIVE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • set active
  • set active activewear
  • set active clothing
  • set active leggings
  • setactive

Do you work for SET ACTIVE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SET ACTIVE compete?

SET ACTIVE is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Activewear brands9th of 130.55%Shown above
Challenger activewear brands6th of 65.1%Show ranking
Creator with pink hair and a pink jacket

Is SET ACTIVE your brand?

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