Brandwave

How popular isAlo Yoga in search?

In September 2026, there were an estimated 1.2M branded searches for Alo Yoga worldwide which is down 16.6% over the last 12 months. Alo Yoga holds 6% estimated Share of Search among activewear brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lululemon57.6%
  2. Gymshark17.6%
  3. Under Armour17.4%
  4. Alo Yoga6%
  5. Lorna Jane0.86%
  6. Stax0.47%
Alo Yoga website (opens in a new tab)

Follow Alo Yoga and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which activewear brands compete with Alo Yoga?

Alo Yoga against activewear brands worldwide, by month

Share of Search by month for Lululemon, Gymshark, Under Armour, Alo Yoga. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonGymsharkUnder ArmourAlo YogaLorna JaneStax
Oct 202559.5%14.9%17.9%6.1%0.88%0.72%
Nov 202555.4%25.1%13.6%4.7%0.67%0.55%
Dec 202563.2%15.8%15.5%4.5%0.62%0.42%
Jan 202657.6%17.6%17.3%6.1%0.85%0.57%
Feb 202657.4%17.8%17.3%6%0.85%0.57%
Mar 202653.2%19.9%19.6%5.6%0.96%0.79%
Apr 202655.2%20.6%16.7%5.9%1%0.67%
May 202656.6%17.3%17.1%7.1%1.3%0.69%
Jun 202655.5%20.7%16.8%4.8%1.2%1%
Jul 202658%17.7%17.5%5.1%1%0.71%
Aug 202657.5%17.5%17.3%6%1%0.57%
Sep 202657.6%17.6%17.4%6%0.86%0.47%

  1. 1.Lululemon

    57.6%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Gymshark

    17.6%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Under Armour

    17.4%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Alo Yoga

    6%

    Held 4th. 1.2M estimated branded searches, -0.23% vs prior month. Share 0 points.

  5. 5.Lorna Jane

    0.86%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.

  6. 6.Stax

    0.47%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

Compare search popularity between Alo Yoga and its closest rivals

Every comparison with Alo Yoga

How has branded search demand for Alo Yoga changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Alo Yoga worldwide fell from 1.4M to 1.2M.
  • Across the 12 months ending September 2026, Alo Yoga’s estimated Share of Search among activewear brands worldwide peaked at 7.1% in May 2026 and was lowest at 4.5% in December 2025.

How did search popularity change for activewear brands worldwide in September 2026?

  1. Alo Yoga’s estimated Share of Search among activewear brands worldwide has gained ground for 3 months in a row, from 4.8% to 6% in September 2026.

  2. Stax’s estimated Share of Search among activewear brands worldwide has lost ground for 3 months in a row, from 1% to 0.47% in September 2026.

  3. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

  4. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

  5. Estimated monthly branded searches for Lorna Jane worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does Alo Yoga compete?

Alo Yoga is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Leggings5th of 62.7%Show ranking
Gym clothing brands5th of 52.7%Show ranking
Activewear brands4th of 66%Shown above
Mat strap brands2nd of 39.5%Show ranking
Challenger activewear brands3rd of 614%Show ranking

How is Alo Yoga measured?

Brandwave collects information about searches that people make online using Alo Yoga’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • alo activewear
  • alo clothing
  • alo leggings
  • alo yoga
  • aloyoga

Do you work for Alo Yoga? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Alo Yoga your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free