Brandwave

Activewear brands:Which are searched most?

In September 2026, Lululemon was the most searched among activewear brands worldwide, with an estimated 11.1M branded searches and 57.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lululemon57.6%
  2. Gymshark17.6%
  3. Under Armour17.4%
  4. Alo Yoga6%
  5. Lorna Jane0.86%
  6. Stax0.47%

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Share of SearchLeaderboard

Compare the activewear brands people train and lounge in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among activewear brands worldwide, by month

Share of Search by month for Lululemon, Gymshark, Under Armour, Alo Yoga. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonGymsharkUnder ArmourAlo YogaLorna JaneStax
Oct 202559.5%14.9%17.9%6.1%0.88%0.72%
Nov 202555.4%25.1%13.6%4.7%0.67%0.55%
Dec 202563.2%15.8%15.5%4.5%0.62%0.42%
Jan 202657.6%17.6%17.3%6.1%0.85%0.57%
Feb 202657.4%17.8%17.3%6%0.85%0.57%
Mar 202653.2%19.9%19.6%5.6%0.96%0.79%
Apr 202655.2%20.6%16.7%5.9%1%0.67%
May 202656.6%17.3%17.1%7.1%1.3%0.69%
Jun 202655.5%20.7%16.8%4.8%1.2%1%
Jul 202658%17.7%17.5%5.1%1%0.71%
Aug 202657.5%17.5%17.3%6%1%0.57%
Sep 202657.6%17.6%17.4%6%0.86%0.47%

This month’s ranking, September 2026

  1. 1.Lululemon

    57.6%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Gymshark

    17.6%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Under Armour

    17.4%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Alo Yoga

    6%

    Held 4th. 1.2M estimated branded searches, -0.23% vs prior month. Share 0 points.

  5. 5.Lorna Jane

    0.86%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.

  6. 6.Stax

    0.47%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among activewear brands worldwide?

In September 2026, Lululemon was the most searched among activewear brands worldwide, with an estimated 11.1M branded searches and 57.6% estimated Share of Search within this set. Gymshark is in 2nd place, 40 percentage points behind at 17.6% Share of Search.

Global activewear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lululemon59.5% → 57.6%63.2%Dec 202553.2%Mar 20261st
Gymshark14.9% → 17.6%25.1%Nov 202514.9%Oct 20253rd → 2nd
Under Armour17.9% → 17.4%19.6%Mar 202613.6%Nov 20252nd → 3rd
Alo Yoga6.1% → 6%7.1%May 20264.5%Dec 20254th
Lorna Jane0.88% → 0.86%1.3%May 20260.62%Dec 20255th
Stax0.72% → 0.47%1%Jun 20260.42%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among activewear brands worldwide decreased from 59.5% to 57.6%.
  • Across the 12 months ending September 2026, Gymshark’s estimated Share of Search among activewear brands worldwide increased from 14.9% to 17.6%.
  • Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among activewear brands worldwide peaked at 63.2% in December 2025 and was lowest at 53.2% in March 2026.
  • Across the 12 months ending September 2026, Gymshark’s estimated Share of Search among activewear brands worldwide peaked at 25.1% in November 2025 and was lowest at 14.9% in October 2025.
  • Across the 12 months ending September 2026, Under Armour’s estimated Share of Search among activewear brands worldwide peaked at 19.6% in March 2026 and was lowest at 13.6% in November 2025.
  • Across the 12 months ending September 2026, Alo Yoga’s estimated Share of Search among activewear brands worldwide peaked at 7.1% in May 2026 and was lowest at 4.5% in December 2025.
  • Across the 12 months ending September 2026, Gymshark rose from 3rd to 2nd among activewear brands worldwide.
  • Across the 12 months ending September 2026, Under Armour fell from 2nd to 3rd among activewear brands worldwide.
  • Across the 12 months ending September 2026, Alo Yoga, Lorna Jane and Stax held steady: their estimated Share of Search among activewear brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for activewear brands worldwide in September 2026?

  1. Alo Yoga’s estimated Share of Search among activewear brands worldwide has gained ground for 3 months in a row, from 4.8% to 6% in September 2026.

  2. Stax’s estimated Share of Search among activewear brands worldwide has lost ground for 3 months in a row, from 1% to 0.47% in September 2026.

  3. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

  4. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

  5. Estimated monthly branded searches for Lorna Jane worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

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