How popular isLorna Jane in search?
In September 2026, there were an estimated 165K branded searches for Lorna Jane worldwide which is down 17.9% over the last 12 months. Lorna Jane holds 0.86% estimated Share of Search among activewear brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lululemon57.6%
Gymshark17.6%
Under Armour17.4%
Alo Yoga6%
Lorna Jane0.86%
Stax0.47%
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Which activewear brands compete with Lorna Jane?
Share of Search by month for Lululemon, Gymshark, Under Armour, Alo Yoga, Lorna Jane. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Gymshark | Under Armour | Alo Yoga | Lorna Jane | Stax |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 14.9% | 17.9% | 6.1% | 0.88% | 0.72% |
| Nov 2025 | 55.4% | 25.1% | 13.6% | 4.7% | 0.67% | 0.55% |
| Dec 2025 | 63.2% | 15.8% | 15.5% | 4.5% | 0.62% | 0.42% |
| Jan 2026 | 57.6% | 17.6% | 17.3% | 6.1% | 0.85% | 0.57% |
| Feb 2026 | 57.4% | 17.8% | 17.3% | 6% | 0.85% | 0.57% |
| Mar 2026 | 53.2% | 19.9% | 19.6% | 5.6% | 0.96% | 0.79% |
| Apr 2026 | 55.2% | 20.6% | 16.7% | 5.9% | 1% | 0.67% |
| May 2026 | 56.6% | 17.3% | 17.1% | 7.1% | 1.3% | 0.69% |
| Jun 2026 | 55.5% | 20.7% | 16.8% | 4.8% | 1.2% | 1% |
| Jul 2026 | 58% | 17.7% | 17.5% | 5.1% | 1% | 0.71% |
| Aug 2026 | 57.5% | 17.5% | 17.3% | 6% | 1% | 0.57% |
| Sep 2026 | 57.6% | 17.6% | 17.4% | 6% | 0.86% | 0.47% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 11.1M | 0% | +0.2 points | |
| 2, held 2nd | 17.6% | 3.4M | 0% | +0.1 points | |
| 3, held 3rd | 17.4% | 3.4M | 0% | +0.1 points | |
| 4, held 4th | 6% | 1.2M | -0.23% | 0 points | |
| 5, held 5th | 0.86% | 165K | -17.9% | -0.2 points | |
| 6, held 6th | 0.47% | 90.5K | -17.7% | -0.1 points |
57.6%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Gymshark17.6%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.
17.4%
Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Alo Yoga6%
Held 4th. 1.2M estimated branded searches, -0.23% vs prior month. Share 0 points.
0.86%
Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.
6.
Stax0.47%
Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.
Compare search popularity between Lorna Jane and its closest rivals
How has branded search demand for Lorna Jane changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lorna Jane worldwide fell from 201K to 165K.
- Across the 12 months ending September 2026, Lorna Jane’s estimated Share of Search among activewear brands worldwide held steady, from 0.88% to 0.86%.
How did search popularity change for activewear brands worldwide in September 2026?
5 changes
Alo Yoga’s estimated Share of Search among activewear brands worldwide has gained ground for 3 months in a row, from 4.8% to 6% in September 2026.
Stax’s estimated Share of Search among activewear brands worldwide has lost ground for 3 months in a row, from 1% to 0.47% in September 2026.
Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.
Estimated monthly branded searches for Lorna Jane worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Where does Lorna Jane compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Activewear brands | 5th of 6 | 0.86% | Shown above |
| Mental health practice software | 2nd of 5 | 34.9% | Show ranking |
How is Lorna Jane measured?
Brandwave collects information about searches that people make online using Lorna Jane’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lorna jane
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Is Lorna Jane your brand?
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