Brandwave

Athleta vs Lorna Jane:Which is more popular?

In September 2026, Athleta had more branded searches than Lorna Jane among activewear brands worldwide. Athleta had about 823,000 branded searches, while Lorna Jane had 165,000. Athleta made up 1.2% of all activewear brand searches we track, and Lorna Jane accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about activewear brands, Athleta appeared in all five answers and Lorna Jane in none.

Among activewear brands worldwide in September 2026

Who do people search for more?

Athleta, about 5 searches for every 1 for Lorna Jane

Athleta 823K searchesLorna Jane 165K searches

Who does AI mention more?

Athleta, mentioned in every answer we collected

Athleta in 5 of 5Lorna Jane in 0 of 5

Who does AI recommend more?

Athleta, the only one of the two named

Athleta first in 5Lorna Jane never named

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Athleta appeared in all five answers. Lorna Jane did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Nike2nd
  3. Alo Yoga3rd
  4. Athleta4th
  5. Vuori5th
  6. Adidas6th
  7. Under Armour7th
  8. Gymshark8th
  9. Beyond Yoga9th
  10. +2 more
  11. Lorna Jane–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alo Yoga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vuori3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lorna Jane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Athleta or Lorna Jane more popular in search?

This chart shows how often people search Google for Athleta and Lorna Jane by name. Each line represents a brand's share of searches for all 13 activewear brands we track, month by month, from English-language searches worldwide.

Athleta and Lorna Jane among activewear brands worldwide, by month

Share of searches by month for Athleta, Lorna Jane. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasLululemonGymsharkUnder ArmourVuoriAlo YogaAthletaSET ACTIVEBeyond YogaCRZ YOGALorna JaneStax
Oct 202532.3%32.5%19%4.8%5.7%1.5%1.9%1.1%0.23%0.23%0.15%0.28%0.23%
Nov 202531.5%30.5%19.1%8.6%4.7%1.8%1.6%1.1%0.23%0.23%0.15%0.23%0.19%
Dec 202531.1%29.8%22.2%5.5%5.4%2.1%1.6%1.3%0.22%0.22%0.15%0.22%0.15%
Jan 202636%29%17.9%5.5%5.4%1.7%1.9%1.3%0.33%0.32%0.22%0.26%0.18%
Feb 202634.4%32.8%16.7%5.2%5%1.6%1.7%1.2%0.37%0.25%0.25%0.25%0.17%
Mar 202635.5%34.6%14%5.2%5.1%1.6%1.5%1.3%0.31%0.21%0.25%0.25%0.21%
Apr 202633.5%33.3%16.1%6%4.9%1.9%1.7%1.2%0.44%0.29%0.29%0.29%0.2%
May 202632%36.8%15.4%4.7%4.6%1.8%1.9%1.4%0.42%0.23%0.28%0.34%0.19%
Jun 202632.2%35.5%15.6%5.8%4.7%1.8%1.3%1.4%0.52%0.23%0.23%0.35%0.28%
Jul 202632.4%36.8%15.7%4.8%4.7%1.5%1.4%1.2%0.52%0.23%0.23%0.28%0.19%
Aug 202632.2%36.8%15.4%4.7%4.7%1.8%1.6%1.1%0.63%0.23%0.28%0.28%0.15%
Sep 202634.2%32.7%16.6%5.1%5%2%1.7%1.2%0.55%0.3%0.3%0.25%0.14%

How has the Athleta and Lorna Jane comparison changed over the last 12 months?

3 findings
  • Athleta was ahead of Lorna Jane in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Athleta’s share of searches among activewear brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 823K.
  • Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands worldwide moved from 0.28% to 0.25%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for activewear brands worldwide in September 2026?

1 change

  1. In September 2026, Lorna Jane fell from 11th to 12th among activewear brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Athleta’s and Lorna Jane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Athleta

1 branded search term

  • athleta

Lorna Jane

1 branded search term

  • lorna jane

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

Creator with pink hair and a pink jacket

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