Lululemon vs Nike:Which is more popular?
In September 2026, Nike had more branded searches than Lululemon among activewear brands worldwide. Nike had about 22.8 million branded searches, while Lululemon had 11.1 million. Nike made up 34.2% of all activewear brand searches we track, and Lululemon accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about activewear brands, Lululemon appeared in all five answers and Nike in three. Lululemon was mentioned before Nike in three out of five answers.
Who do people search for more?
Nike, about 2 searches for every 1 for Lululemon
Who does AI mention more?
Lululemon, mentioned in every answer we collected
Who does AI recommend more?
Lululemon, named ahead of Nike in 3 of 5 answers
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Top activewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lululemon appeared in all five answers. Nike was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lululemon was listed before Nike in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Alo Yoga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Athleta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gymshark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vuori3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beyond Yoga3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CRZ YOGA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about activewear brands
5 answers
Asked ChatGPT
“Which activewear brand should I buy?”
Asked ChatGPT
“What are the best activewear brands?”
Asked ChatGPT
“What's the best activewear brand for training and lounging?”
Searched Google, AI Overview
“activewear brands”
Searched Google, AI Overview
“women's activewear brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Lululemon or Nike more popular in search?
This chart shows how often people search Google for Lululemon and Nike by name. Each line represents a brand's share of searches for all 13 activewear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nike, Lululemon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Lululemon | Gymshark | Under Armour | Vuori | Alo Yoga | Athleta | SET ACTIVE | Beyond Yoga | CRZ YOGA | Lorna Jane | Stax |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 32.5% | 19% | 4.8% | 5.7% | 1.5% | 1.9% | 1.1% | 0.23% | 0.23% | 0.15% | 0.28% | 0.23% |
| Nov 2025 | 31.5% | 30.5% | 19.1% | 8.6% | 4.7% | 1.8% | 1.6% | 1.1% | 0.23% | 0.23% | 0.15% | 0.23% | 0.19% |
| Dec 2025 | 31.1% | 29.8% | 22.2% | 5.5% | 5.4% | 2.1% | 1.6% | 1.3% | 0.22% | 0.22% | 0.15% | 0.22% | 0.15% |
| Jan 2026 | 36% | 29% | 17.9% | 5.5% | 5.4% | 1.7% | 1.9% | 1.3% | 0.33% | 0.32% | 0.22% | 0.26% | 0.18% |
| Feb 2026 | 34.4% | 32.8% | 16.7% | 5.2% | 5% | 1.6% | 1.7% | 1.2% | 0.37% | 0.25% | 0.25% | 0.25% | 0.17% |
| Mar 2026 | 35.5% | 34.6% | 14% | 5.2% | 5.1% | 1.6% | 1.5% | 1.3% | 0.31% | 0.21% | 0.25% | 0.25% | 0.21% |
| Apr 2026 | 33.5% | 33.3% | 16.1% | 6% | 4.9% | 1.9% | 1.7% | 1.2% | 0.44% | 0.29% | 0.29% | 0.29% | 0.2% |
| May 2026 | 32% | 36.8% | 15.4% | 4.7% | 4.6% | 1.8% | 1.9% | 1.4% | 0.42% | 0.23% | 0.28% | 0.34% | 0.19% |
| Jun 2026 | 32.2% | 35.5% | 15.6% | 5.8% | 4.7% | 1.8% | 1.3% | 1.4% | 0.52% | 0.23% | 0.23% | 0.35% | 0.28% |
| Jul 2026 | 32.4% | 36.8% | 15.7% | 4.8% | 4.7% | 1.5% | 1.4% | 1.2% | 0.52% | 0.23% | 0.23% | 0.28% | 0.19% |
| Aug 2026 | 32.2% | 36.8% | 15.4% | 4.7% | 4.7% | 1.8% | 1.6% | 1.1% | 0.63% | 0.23% | 0.28% | 0.28% | 0.15% |
| Sep 2026 | 34.2% | 32.7% | 16.6% | 5.1% | 5% | 2% | 1.7% | 1.2% | 0.55% | 0.3% | 0.3% | 0.25% | 0.14% |
How has the Lululemon and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of Lululemon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands worldwide moved from 19% to 16.6%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
- Across the 12 months ending September 2026, Nike’s share of searches among activewear brands worldwide moved from 32.3% to 34.2%, and its estimated monthly branded searches moved from 23.1M to 22.8M.
How did search popularity change for activewear brands worldwide in September 2026?
2 changes
In September 2026, Nike overtook Adidas to become the leader among activewear brands worldwide, with 34.2% of the searches.
In September 2026, Lululemon gained share of searches among activewear brands worldwide, from 15.4% to 16.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Lululemon’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among activewear brands
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