Brandwave

Adidas vs Lululemon:Which is more popular?

In September 2026, Adidas had more branded searches than Lululemon among activewear brands worldwide. Adidas had about 21.8 million branded searches, while Lululemon had 11.1 million. Adidas made up 32.7% of all activewear brand searches we track, and Lululemon accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about activewear brands, Lululemon appeared in all five answers and Adidas in two. Lululemon was mentioned before Adidas in four out of five answers.

Among activewear brands worldwide in September 2026

Who do people search for more?

Adidas, about 2 searches for every 1 for Lululemon

Adidas 21.8M searchesLululemon 11.1M searches

Who does AI mention more?

Lululemon, mentioned in every answer we collected

Lululemon in 5 of 5Adidas in 2 of 5

Who does AI recommend more?

Lululemon, named ahead of Adidas in 4 of 5 answers

Lululemon first in 4Adidas first in 1

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lululemon appeared in all five answers. Adidas was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Lululemon was listed before Adidas in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Nike2nd
  3. Alo Yoga3rd
  4. Athleta4th
  5. Vuori5th
  6. Adidas6th
  7. Under Armour7th
  8. Gymshark8th
  9. Beyond Yoga9th
  10. CRZ YOGA10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alo Yoga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vuori3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CRZ YOGA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Adidas or Lululemon more popular in search?

This chart shows how often people search Google for Adidas and Lululemon by name. Each line represents a brand's share of searches for all 13 activewear brands we track, month by month, from English-language searches worldwide.

Adidas and Lululemon among activewear brands worldwide, by month

Share of searches by month for Adidas, Lululemon. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasLululemonGymsharkUnder ArmourVuoriAlo YogaAthletaSET ACTIVEBeyond YogaCRZ YOGALorna JaneStax
Oct 202532.3%32.5%19%4.8%5.7%1.5%1.9%1.1%0.23%0.23%0.15%0.28%0.23%
Nov 202531.5%30.5%19.1%8.6%4.7%1.8%1.6%1.1%0.23%0.23%0.15%0.23%0.19%
Dec 202531.1%29.8%22.2%5.5%5.4%2.1%1.6%1.3%0.22%0.22%0.15%0.22%0.15%
Jan 202636%29%17.9%5.5%5.4%1.7%1.9%1.3%0.33%0.32%0.22%0.26%0.18%
Feb 202634.4%32.8%16.7%5.2%5%1.6%1.7%1.2%0.37%0.25%0.25%0.25%0.17%
Mar 202635.5%34.6%14%5.2%5.1%1.6%1.5%1.3%0.31%0.21%0.25%0.25%0.21%
Apr 202633.5%33.3%16.1%6%4.9%1.9%1.7%1.2%0.44%0.29%0.29%0.29%0.2%
May 202632%36.8%15.4%4.7%4.6%1.8%1.9%1.4%0.42%0.23%0.28%0.34%0.19%
Jun 202632.2%35.5%15.6%5.8%4.7%1.8%1.3%1.4%0.52%0.23%0.23%0.35%0.28%
Jul 202632.4%36.8%15.7%4.8%4.7%1.5%1.4%1.2%0.52%0.23%0.23%0.28%0.19%
Aug 202632.2%36.8%15.4%4.7%4.7%1.8%1.6%1.1%0.63%0.23%0.28%0.28%0.15%
Sep 202634.2%32.7%16.6%5.1%5%2%1.7%1.2%0.55%0.3%0.3%0.25%0.14%

How has the Adidas and Lululemon comparison changed over the last 12 months?

3 findings
  • Adidas was ahead of Lululemon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adidas’ share of searches among activewear brands worldwide moved from 32.5% to 32.7%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
  • Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands worldwide moved from 19% to 16.6%, and its estimated monthly branded searches moved from 13.6M to 11.1M.

How did search popularity change for activewear brands worldwide in September 2026?

3 changes

  1. In September 2026, Nike overtook Adidas to become the leader among activewear brands worldwide, with 34.2% of the searches.

  2. In September 2026, Lululemon gained share of searches among activewear brands worldwide, from 15.4% to 16.6%.

  3. In September 2026, Adidas lost share of searches among activewear brands worldwide, from 36.8% to 32.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Adidas’ and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adidas

4 branded search terms

  • adidas
  • adidas campus
  • adidas samba
  • adidas spezial

Lululemon

1 branded search term

  • lululemon

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

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