Brandwave

Adidas vs Nike:Which is more popular?

In September 2026, Nike had more branded searches than Adidas among activewear brands worldwide. Nike had about 22.8 million branded searches, while Adidas had 21.8 million. Nike made up 34.2% of all activewear brand searches we track, and Adidas accounted for 32.7%. When we asked ChatGPT and Google AI Overviews about activewear brands, Nike appeared in three of the five answers and Adidas in two. Nike was mentioned before Adidas in every answer that named either.

Among activewear brands worldwide in September 2026

Who do people search for more?

Nike and Adidas are searched for about as often as each other.

Nike 22.8M searchesAdidas 21.8M searches

Who does AI mention more?

Nike, mentioned in 3 of 5 answers, Adidas in 2

Nike in 3 of 5Adidas in 2 of 5

Who does AI recommend more?

Nike, named ahead of Adidas in 3 of 3 answers

Nike first in 3Adidas never first

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Adidas was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Nike was listed before Adidas in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Nike2nd
  3. Alo Yoga3rd
  4. Athleta4th
  5. Vuori5th
  6. Adidas6th
  7. Under Armour7th
  8. Gymshark8th
  9. Beyond Yoga9th
  10. CRZ YOGA10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alo Yoga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vuori3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CRZ YOGA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Adidas or Nike more popular in search?

This chart shows how often people search Google for Adidas and Nike by name. Each line represents a brand's share of searches for all 13 activewear brands we track, month by month, from English-language searches worldwide.

Adidas and Nike among activewear brands worldwide, by month

Share of searches by month for Nike, Adidas. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasLululemonGymsharkUnder ArmourVuoriAlo YogaAthletaSET ACTIVEBeyond YogaCRZ YOGALorna JaneStax
Oct 202532.3%32.5%19%4.8%5.7%1.5%1.9%1.1%0.23%0.23%0.15%0.28%0.23%
Nov 202531.5%30.5%19.1%8.6%4.7%1.8%1.6%1.1%0.23%0.23%0.15%0.23%0.19%
Dec 202531.1%29.8%22.2%5.5%5.4%2.1%1.6%1.3%0.22%0.22%0.15%0.22%0.15%
Jan 202636%29%17.9%5.5%5.4%1.7%1.9%1.3%0.33%0.32%0.22%0.26%0.18%
Feb 202634.4%32.8%16.7%5.2%5%1.6%1.7%1.2%0.37%0.25%0.25%0.25%0.17%
Mar 202635.5%34.6%14%5.2%5.1%1.6%1.5%1.3%0.31%0.21%0.25%0.25%0.21%
Apr 202633.5%33.3%16.1%6%4.9%1.9%1.7%1.2%0.44%0.29%0.29%0.29%0.2%
May 202632%36.8%15.4%4.7%4.6%1.8%1.9%1.4%0.42%0.23%0.28%0.34%0.19%
Jun 202632.2%35.5%15.6%5.8%4.7%1.8%1.3%1.4%0.52%0.23%0.23%0.35%0.28%
Jul 202632.4%36.8%15.7%4.8%4.7%1.5%1.4%1.2%0.52%0.23%0.23%0.28%0.19%
Aug 202632.2%36.8%15.4%4.7%4.7%1.8%1.6%1.1%0.63%0.23%0.28%0.28%0.15%
Sep 202634.2%32.7%16.6%5.1%5%2%1.7%1.2%0.55%0.3%0.3%0.25%0.14%

How has the Adidas and Nike comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Nike took it in November 2025, Adidas took it in May 2026, Nike took it in September 2026.
  • Across the 12 months ending September 2026, Adidas’ share of searches among activewear brands worldwide moved from 32.5% to 32.7%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
  • Across the 12 months ending September 2026, Nike’s share of searches among activewear brands worldwide moved from 32.3% to 34.2%, and its estimated monthly branded searches moved from 23.1M to 22.8M.

How did search popularity change for activewear brands worldwide in September 2026?

2 changes

  1. In September 2026, Nike overtook Adidas to become the leader among activewear brands worldwide, with 34.2% of the searches.

  2. In September 2026, Adidas lost share of searches among activewear brands worldwide, from 36.8% to 32.7%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adidas

4 branded search terms

  • adidas
  • adidas campus
  • adidas samba
  • adidas spezial

Nike

3 branded search terms

  • nike
  • nike air max
  • nike shox

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

Creator with pink hair and a pink jacket

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