Brandwave

How popular isAdidas?

In September 2026, people searched for Adidas by name about 21.9 million times worldwide, a 6.2% decrease from the previous year. These searches made up 32.7% of all global activewear brand searches, placing Adidas second out of 13 brands. When we asked both ChatGPT and Google AI Overviews about activewear brands, Adidas appeared in two of the five answers and was the sixth most recommended of the 13.

Search and AI answers in September 2026

Adidas is the second most searched of 13 competitors and the sixth most recommended in AI answers.

  1. NikeShare of searches 34.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. AdidasShare of searches 32.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. LululemonShare of searches 16.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. GymsharkShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  5. Under ArmourShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

+8 more

Adidas website (opens in a new tab)

Follow Adidas and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Adidas is the sixth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Nike2nd
  3. Alo Yoga3rd
  4. Athleta4th
  5. Vuori5th
  6. Adidas6th
  7. Under Armour7th
  8. Gymshark8th
  9. Beyond Yoga9th
  10. CRZ YOGA10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alo Yoga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vuori3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CRZ YOGA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which activewear brands compete with Adidas?

Adidas against activewear brands worldwide, by month

Share of searches by month for Nike, Adidas, Lululemon, Gymshark, Under Armour. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasLululemonGymsharkUnder ArmourVuoriAlo YogaAthletaSET ACTIVEBeyond YogaCRZ YOGALorna JaneStax
Oct 202532.3%32.5%19%4.8%5.7%1.5%1.9%1.1%0.23%0.23%0.15%0.28%0.23%
Nov 202531.5%30.5%19.1%8.6%4.7%1.8%1.6%1.1%0.23%0.23%0.15%0.23%0.19%
Dec 202531.1%29.8%22.2%5.5%5.4%2.1%1.6%1.3%0.22%0.22%0.15%0.22%0.15%
Jan 202636%29%17.9%5.5%5.4%1.7%1.9%1.3%0.33%0.32%0.22%0.26%0.18%
Feb 202634.4%32.8%16.7%5.2%5%1.6%1.7%1.2%0.37%0.25%0.25%0.25%0.17%
Mar 202635.5%34.6%14%5.2%5.1%1.6%1.5%1.3%0.31%0.21%0.25%0.25%0.21%
Apr 202633.5%33.3%16.1%6%4.9%1.9%1.7%1.2%0.44%0.29%0.29%0.29%0.2%
May 202632%36.8%15.4%4.7%4.6%1.8%1.9%1.4%0.42%0.23%0.28%0.34%0.19%
Jun 202632.2%35.5%15.6%5.8%4.7%1.8%1.3%1.4%0.52%0.23%0.23%0.35%0.28%
Jul 202632.4%36.8%15.7%4.8%4.7%1.5%1.4%1.2%0.52%0.23%0.23%0.28%0.19%
Aug 202632.2%36.8%15.4%4.7%4.7%1.8%1.6%1.1%0.63%0.23%0.28%0.28%0.15%
Sep 202634.2%32.7%16.6%5.1%5%2%1.7%1.2%0.55%0.3%0.3%0.25%0.14%

  1. 1.Nike

    34.2%

    Moved from 2nd to 1st. 22.8M estimated branded searches, -1.2% vs prior month. Share +2 points.

  2. 2.Adidas

    32.7%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -4.2 points.

  3. 3.Lululemon

    16.6%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Gymshark

    5.1%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Under Armour

    5%

    Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Vuori

    2%

    Held 6th. 1.3M estimated branded searches, +0.08% vs prior month. Share +0.1 points.

  7. 7.Alo Yoga

    1.7%

    Held 7th. 1.2M estimated branded searches, -0.23% vs prior month. Share +0.1 points.

  8. 8.Athleta

    1.2%

    Held 8th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.SET ACTIVE

    0.55%

    Held 9th. 369K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  10. 10.Beyond Yoga

    0.3%

    Moved from 12th to 10th. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.

  11. 11.CRZ YOGA

    0.3%

    Moved from 10th to 11th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Lorna Jane

    0.25%

    Moved from 11th to 12th. 165K estimated branded searches, -17.9% vs prior month. Share 0 points.

  13. 13.Stax

    0.14%

    Held 13th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

Compare popularity between Adidas and its closest rivals

Every comparison with Adidas

64 comparisons

How has branded search demand for Adidas changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adidas worldwide fell from 23.3M to 21.9M.
  • Across the 12 months ending September 2026, Adidas’ share of searches among activewear brands worldwide peaked at 36.8% in August 2026 and was lowest at 29% in January 2026.
  • Across the 12 months ending September 2026, Adidas fell from 1st to 2nd among activewear brands worldwide.

How did search popularity change for activewear brands worldwide in September 2026?

6 changes

  1. In September 2026, Nike overtook Adidas to become the leader among activewear brands worldwide, with 34.2% of the searches.

  2. In September 2026, Lululemon gained share of searches among activewear brands worldwide, from 15.4% to 16.6%.

  3. In September 2026, Adidas lost share of searches among activewear brands worldwide, from 36.8% to 32.7%.

  4. In September 2026, Beyond Yoga rose from 12th to 10th among activewear brands worldwide.

  5. In September 2026, CRZ YOGA fell from 10th to 11th among activewear brands worldwide.

  6. In September 2026, Lorna Jane fell from 11th to 12th among activewear brands worldwide.

How are Adidas’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adidas
  • adidas campus
  • adidas cycling jersey
  • adidas padel
  • adidas padel racket
  • adidas samba
  • adidas spezial

Do you work for Adidas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Adidas compete?

Adidas is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands2nd of 1223.4%Show ranking
Casual shoes brands2nd of 825.6%Show ranking
Kids shoe brands2nd of 1030.1%Show ranking
Skate shoes brands2nd of 730.4%Show ranking
Football boot brands2nd of 630.7%Show ranking
Basketball shoe brands2nd of 531.2%Show ranking
Activewear brands2nd of 1332.7%Shown above
Rugby boot brands2nd of 733.8%Show ranking
Gym bags2nd of 634%Show ranking
Golf shoe brands2nd of 635.3%Show ranking
Sports bra brands2nd of 735.9%Show ranking
Baseball cleats brands2nd of 436%Show ranking
Football cleats brands2nd of 436%Show ranking
Turf shoes brands2nd of 436%Show ranking
Sports bag brands2nd of 537.1%Show ranking
Exercise mats2nd of 638.1%Show ranking
Indoor soccer shoes brands2nd of 538.2%Show ranking
Netball shoe brands2nd of 538.4%Show ranking
Footballs2nd of 639.3%Show ranking
Football brands2nd of 539.3%Show ranking
Gym shoes2nd of 642.2%Show ranking
Cricket shoes1st of 744.5%Show ranking
Jump rope brands2nd of 647.2%Show ranking
Padel racket brands6th of 75.7%Show ranking
Long sleeve jersey brands5th of 50.2%Show ranking
Creator with pink hair and a pink jacket

Is Adidas your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free