Brandwave

Casual shoes brands:Which are searched most?

In September 2026, Nike was the most searched among casual shoes brands worldwide, with an estimated 24.3M branded searches and 31.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike31.9%
  2. Adidas28.7%
  3. New Balance14.6%
  4. Puma12.3%
  5. ASICS10.6%
  6. Clarks2%

Follow casual shoes brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the casual shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among casual shoes brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, Puma, ASICS. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalancePumaASICSClarks
Oct 202531.2%29.1%17%11.2%9.7%1.9%
Nov 202534%30.9%15.7%10.2%7.5%1.7%
Dec 202533.9%30.2%15%10.5%8.8%1.7%
Jan 202636.1%27.3%13.7%11.3%9.7%1.9%
Feb 202632.9%29.6%15%12%8.8%1.7%
Mar 202632.8%30%14.8%12%8.7%1.6%
Apr 202630.2%28.2%16.7%13.4%9.8%1.8%
May 202628.2%30.5%12.7%17.6%9.2%1.7%
Jun 202630.8%31.8%14%11.6%9.9%1.9%
Jul 202630.5%32.2%13.7%11.6%10.1%1.9%
Aug 202628.4%30.1%15.5%12.9%11.1%2.1%
Sep 202631.9%28.7%14.6%12.3%10.6%2%

This month’s ranking, September 2026

  1. 1.Nike

    31.9%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.6 points.

  2. 2.Adidas

    28.7%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.4 points.

  3. 3.New Balance

    14.6%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.

  4. 4.Puma

    12.3%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.

  5. 5.ASICS

    10.6%

    Held 5th. 8.1M estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  6. 6.Clarks

    2%

    Held 6th. 1.5M estimated branded searches, -18% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among casual shoes brands worldwide?

In September 2026, Nike was the most searched among casual shoes brands worldwide, with an estimated 24.3M branded searches and 31.9% estimated Share of Search within this set. Adidas is in 2nd place, 3.3 percentage points behind at 28.7% Share of Search.

Global casual shoes brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nike31.2% → 31.9%36.1%Jan 202628.2%May 20261st
Adidas29.1% → 28.7%32.2%Jul 202627.3%Jan 20262nd
New Balance17% → 14.6%17%Oct 202512.7%May 20263rd
Puma11.2% → 12.3%17.6%May 202610.2%Nov 20254th
ASICS9.7% → 10.6%11.1%Aug 20267.5%Nov 20255th
Clarks1.9% → 2%2.1%Aug 20261.6%Mar 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among casual shoes brands worldwide increased from 31.2% to 31.9%.
  • Across the 12 months ending September 2026, New Balance’s estimated Share of Search among casual shoes brands worldwide decreased from 17% to 14.6%.
  • Across the 12 months ending September 2026, Puma’s estimated Share of Search among casual shoes brands worldwide increased from 11.2% to 12.3%.
  • Across the 12 months ending September 2026, ASICS’s estimated Share of Search among casual shoes brands worldwide increased from 9.7% to 10.6%.
  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among casual shoes brands worldwide peaked at 36.1% in January 2026 and was lowest at 28.2% in May 2026.
  • Across the 12 months ending September 2026, Adidas’ estimated Share of Search among casual shoes brands worldwide peaked at 32.2% in July 2026 and was lowest at 27.3% in January 2026.
  • Across the 12 months ending September 2026, New Balance’s estimated Share of Search among casual shoes brands worldwide peaked at 17% in October 2025 and was lowest at 12.7% in May 2026.
  • Across the 12 months ending September 2026, Puma’s estimated Share of Search among casual shoes brands worldwide peaked at 17.6% in May 2026 and was lowest at 10.2% in November 2025.
  • Across the 12 months ending September 2026, ASICS’s estimated Share of Search among casual shoes brands worldwide peaked at 11.1% in August 2026 and was lowest at 7.5% in November 2025.
  • Across the 12 months ending September 2026, Adidas and Clarks held steady: their estimated Share of Search among casual shoes brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for casual shoes brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among casual shoes brands worldwide, with 31.9% estimated Share of Search.

  2. In September 2026, Adidas lost estimated Share of Search among casual shoes brands worldwide, from 30.1% to 28.7%.

  3. In September 2026, New Balance lost estimated Share of Search among casual shoes brands worldwide, from 15.5% to 14.6%.

  4. In September 2026, ASICS lost estimated Share of Search among casual shoes brands worldwide, from 11.1% to 10.6%.

  5. In September 2026, Puma lost estimated Share of Search among casual shoes brands worldwide, from 12.9% to 12.3%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free