How popular isNew Balance in search?
In September 2026, there were an estimated 11.1M branded searches for New Balance worldwide which is down 18.4% over the last 12 months. New Balance holds 14.9% estimated Share of Search among casual shoes brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which casual shoes brands compete with New Balance?
Share of Search by month for Nike, Adidas, New Balance, Puma, ASICS, Clarks. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Clarks |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 29.7% | 17.3% | 11.4% | 7.8% | 1.9% |
| Nov 2025 | 34.6% | 31.4% | 16% | 10.4% | 5.9% | 1.8% |
| Dec 2025 | 34.6% | 30.8% | 15.3% | 10.7% | 6.9% | 1.7% |
| Jan 2026 | 36.9% | 27.9% | 14% | 11.6% | 7.7% | 1.9% |
| Feb 2026 | 33.6% | 30.2% | 15.3% | 12.2% | 6.9% | 1.7% |
| Mar 2026 | 33.5% | 30.6% | 15.1% | 12.3% | 6.8% | 1.7% |
| Apr 2026 | 30.9% | 28.8% | 17.1% | 13.7% | 7.7% | 1.9% |
| May 2026 | 28.9% | 31.2% | 13% | 18% | 7.2% | 1.8% |
| Jun 2026 | 31.4% | 32.5% | 14.3% | 11.8% | 7.9% | 1.9% |
| Jul 2026 | 31.3% | 33% | 14.1% | 11.9% | 7.8% | 1.9% |
| Aug 2026 | 29.1% | 30.9% | 15.9% | 13.2% | 8.7% | 2.1% |
| Sep 2026 | 32.8% | 29.4% | 14.9% | 12.6% | 8.2% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.8% | 24.3M | -2.4% | +3.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.4% | 21.8M | -17.5% | -1.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.9% | 11.1M | -18.4% | -0.9 points | |
| 4, held 4th | 12.6% | 9.4M | -17.1% | -0.6 points | |
| 5, held 5th | 8.2% | 6.1M | -18.2% | -0.5 points | |
| 6, held 6th | 2% | 1.5M | -18% | -0.1 points |
1.
Nike32.8%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.6 points.
2.
Adidas
29.4%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.5 points.
14.9%
Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.
4.
Puma12.6%
Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.
5.
ASICS8.2%
Held 5th. 6.1M estimated branded searches, -18.2% vs prior month. Share -0.5 points.
6.
Clarks2%
Held 6th. 1.5M estimated branded searches, -18% vs prior month. Share -0.1 points.
Compare search popularity between New Balance and its closest rivals
Every comparison with New Balance
15 comparisons
- Adidas vs New Balance
- New Balance vs Nike
- New Balance vs Puma
- ASICS vs New Balance
- New Balance vs Skechers
- New Balance vs Vans
- New Balance vs Under Armour
- New Balance vs Reebok
- Clarks vs New Balance
- Mizuno vs New Balance
- Allbirds vs New Balance
- DVS vs New Balance
- Kookaburra vs New Balance
- Canterbury vs New Balance
- Gray-Nicolls vs New Balance
How has branded search demand for New Balance changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for New Balance worldwide fell from 13.6M to 11.1M.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among casual shoes brands worldwide decreased from 17.3% to 14.9%.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among casual shoes brands worldwide peaked at 17.3% in October 2025 and was lowest at 13% in May 2026.
How did search popularity change for casual shoes brands worldwide in September 2026?
4 changes
In September 2026, Nike overtook Adidas to become the leader among casual shoes brands worldwide, with 32.8% estimated Share of Search.
In September 2026, Adidas lost estimated Share of Search among casual shoes brands worldwide, from 30.9% to 29.4%.
In September 2026, New Balance lost estimated Share of Search among casual shoes brands worldwide, from 15.9% to 14.9%.
In September 2026, Puma lost estimated Share of Search among casual shoes brands worldwide, from 13.2% to 12.6%.
Where does New Balance compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sneaker brands | 3rd of 9 | 12.9% | Show ranking |
| Trainers | 3rd of 6 | 14.8% | Show ranking |
| Casual shoes brands | 3rd of 6 | 14.9% | Shown above |
| Football boot brands | 3rd of 6 | 15.6% | Show ranking |
| Basketball shoe brands | 3rd of 5 | 15.9% | Show ranking |
| Skate shoes brands | 3rd of 5 | 16.6% | Show ranking |
| Rugby cleats brands | 3rd of 6 | 17.2% | Show ranking |
| Baseball cleats brands | 3rd of 4 | 18.3% | Show ranking |
| Football cleats brands | 3rd of 4 | 18.3% | Show ranking |
| Turf shoes brands | 3rd of 4 | 18.3% | Show ranking |
| Cricket shoes | 2nd of 6 | 22.6% | Show ranking |
How is New Balance measured?
Brandwave collects information about searches that people make online using New Balance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- new balance
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Is New Balance your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.