Football cleats brands:Which are searched most?
In September 2026, Nike was the most searched among football cleats brands worldwide, with an estimated 24.3M branded searches and 40.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Nike40.1%Adidas36%
New Balance18.3%
Under Armour5.5%
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Share of SearchLeaderboard
Compare the football cleats brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nike, Adidas, New Balance, Under Armour. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | Under Armour |
|---|---|---|---|---|
| Oct 2025 | 37.8% | 35.3% | 20.6% | 6.2% |
| Nov 2025 | 39.9% | 36.2% | 18.4% | 5.5% |
| Dec 2025 | 40.1% | 35.7% | 17.7% | 6.5% |
| Jan 2026 | 43.9% | 33.2% | 16.7% | 6.2% |
| Feb 2026 | 40.1% | 36% | 18.3% | 5.5% |
| Mar 2026 | 40% | 36.5% | 18.1% | 5.4% |
| Apr 2026 | 38.1% | 35.6% | 21.1% | 5.2% |
| May 2026 | 37.5% | 40.5% | 16.9% | 5.1% |
| Jun 2026 | 38% | 39.4% | 17.4% | 5.2% |
| Jul 2026 | 37.9% | 39.9% | 17.1% | 5.1% |
| Aug 2026 | 36.5% | 38.7% | 19.9% | 4.9% |
| Sep 2026 | 40.1% | 36% | 18.3% | 5.5% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.1% | 24.3M | -2.4% | +3.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36% | 21.8M | -17.5% | -2.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18.3% | 11.1M | -18.4% | -1.6 points | |
| 4, held 4th | 5.5% | 3.4M | 0% | +0.6 points |
1.
Nike40.1%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.7 points.
2.
36%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -2.7 points.
18.3%
Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.6 points.
5.5%
Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare search popularity between leading brands
- Nike vs Under Armour: compare search popularity
- Adidas vs Under Armour: compare search popularity
- New Balance vs Under Armour: compare search popularity
- Compare any of these brands
Which brand is most popular in search among football cleats brands worldwide?
4 brands
In September 2026, Nike was the most searched among football cleats brands worldwide, with an estimated 24.3M branded searches and 40.1% estimated Share of Search within this set. Adidas is in 2nd place, 4.1 percentage points behind at 36% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Nike | 37.8% → 40.1% | 43.9%Jan 2026 | 36.5%Aug 2026 | 1st |
| Adidas | 35.3% → 36% | 40.5%May 2026 | 33.2%Jan 2026 | 2nd |
| New Balance | 20.6% → 18.3% | 21.1%Apr 2026 | 16.7%Jan 2026 | 3rd |
| Under Armour | 6.2% → 5.5% | 6.5%Dec 2025 | 4.9%Aug 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among football cleats brands worldwide increased from 37.8% to 40.1%.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among football cleats brands worldwide increased from 35.3% to 36%.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among football cleats brands worldwide decreased from 20.6% to 18.3%.
- Across the 12 months ending September 2026, Under Armour’s estimated Share of Search among football cleats brands worldwide decreased from 6.2% to 5.5%.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among football cleats brands worldwide peaked at 43.9% in January 2026 and was lowest at 36.5% in August 2026.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among football cleats brands worldwide peaked at 40.5% in May 2026 and was lowest at 33.2% in January 2026.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among football cleats brands worldwide peaked at 21.1% in April 2026 and was lowest at 16.7% in January 2026.
- Across the 12 months ending September 2026, Under Armour’s estimated Share of Search among football cleats brands worldwide peaked at 6.5% in December 2025 and was lowest at 4.9% in August 2026.
How did search popularity change for football cleats brands worldwide in September 2026?
4 changes
In September 2026, Nike overtook Adidas to become the leader among football cleats brands worldwide, with 40.1% estimated Share of Search.
In September 2026, Under Armour gained estimated Share of Search among football cleats brands worldwide, from 4.9% to 5.5%.
In September 2026, Adidas lost estimated Share of Search among football cleats brands worldwide, from 38.7% to 36%.
In September 2026, New Balance lost estimated Share of Search among football cleats brands worldwide, from 19.9% to 18.3%.
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