New Balance vs Under Armour:Which is more popular by branded search?
In August 2026, New Balance had more branded searches than Under Armour among basketball shoe brands worldwide. New Balance was estimated to have 13.6M branded searches compared to Under Armour’s 3.4M, and held a 20.3% Share of Search versus Under Armour’s 5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, New Balance or Under Armour?
Compare the basketball shoe brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Balance, Under Armour. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Nike | New Balance | Puma | Under Armour |
|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 32.8% | 21.9% | 12% | 6.6% |
| Nov 2025 | 28.9% | 35.3% | 19.3% | 10.6% | 5.8% |
| Dec 2025 | 28.6% | 34.9% | 19.1% | 10.5% | 7% |
| Jan 2026 | 25.9% | 38.8% | 17.3% | 11.7% | 6.4% |
| Feb 2026 | 28.2% | 34.6% | 18.8% | 12.7% | 5.7% |
| Mar 2026 | 28.3% | 34.5% | 18.9% | 12.7% | 5.7% |
| Apr 2026 | 26.3% | 32.3% | 21.6% | 14.5% | 5.3% |
| May 2026 | 29.6% | 29.6% | 16.1% | 19.8% | 4.9% |
| Jun 2026 | 32.5% | 32.5% | 17.7% | 11.9% | 5.3% |
| Jul 2026 | 32.5% | 32.5% | 17.7% | 11.9% | 5.3% |
| Aug 2026 | 30.5% | 30.5% | 20.3% | 13.7% | 5% |
| Sep 2026 | — | — | — | — | — |
How has the New Balance and Under Armour comparison changed over the last 12 months?
3 findings
- New Balance was ahead of Under Armour in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among basketball shoe brands worldwide moved from 21.9% to 20.3%, and its estimated monthly branded searches held steady at 13.6M.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among basketball shoe brands worldwide moved from 6.6% to 5%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for basketball shoe brands worldwide in August 2026?
2 changes
In August 2026, New Balance gained estimated Share of Search among basketball shoe brands worldwide, from 17.7% to 20.3%.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using New Balance’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Balance
1 branded search term
- new balance
Under Armour
1 branded search term
- under armour
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.