Brandwave

How popular isPuma in search?

In August 2026, there were an estimated 9.1M branded searches for Puma worldwide which is up 22.2% over the last 11 months. Puma holds 13.7% estimated Share of Search among basketball shoe brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas30.5%
  2. Nike30.5%
  3. New Balance20.3%
  4. Puma13.7%
  5. Under Armour5%
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Which basketball shoe brands compete with Puma?

Puma against basketball shoe brands worldwide, by month

Share of Search by month for Adidas, Nike, New Balance, Puma, Under Armour. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeNew BalancePumaUnder Armour
Oct 202526.7%32.8%21.9%12%6.6%
Nov 202528.9%35.3%19.3%10.6%5.8%
Dec 202528.6%34.9%19.1%10.5%7%
Jan 202625.9%38.8%17.3%11.7%6.4%
Feb 202628.2%34.6%18.8%12.7%5.7%
Mar 202628.3%34.5%18.9%12.7%5.7%
Apr 202626.3%32.3%21.6%14.5%5.3%
May 202629.6%29.6%16.1%19.8%4.9%
Jun 202632.5%32.5%17.7%11.9%5.3%
Jul 202632.5%32.5%17.7%11.9%5.3%
Aug 202630.5%30.5%20.3%13.7%5%
Sep 2026—————

  1. 1.Adidas

    30.5%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Nike

    30.5%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.New Balance

    20.3%

    Held 3rd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.6 points.

  4. 4.Puma

    13.7%

    Held 4th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  5. 5.Under Armour

    5%

    Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Puma and its closest rivals

How has branded search demand for Puma changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Puma worldwide rose from 7.5M to 9.1M.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among basketball shoe brands worldwide increased from 12% to 13.7%.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among basketball shoe brands worldwide peaked at 19.8% in May 2026 and was lowest at 10.5% in December 2025.

How did search popularity change for basketball shoe brands worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among basketball shoe brands worldwide, from 17.7% to 20.3%.

  2. In August 2026, Puma gained estimated Share of Search among basketball shoe brands worldwide, from 11.9% to 13.7%.

  3. In August 2026, Adidas lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%.

  4. In August 2026, Nike lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%.

  5. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Puma compete?

Puma is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers5th of 612.2%Show ranking
Basketball shoe brands4th of 513.7%Shown above
Sneaker brands4th of 514.1%Show ranking
Football boot brands4th of 514.1%Show ranking
Gym bags3rd of 615.7%Show ranking
Golf shoes3rd of 616.2%Show ranking
Sports bag brands3rd of 517.1%Show ranking
Cricket shoes4th of 617.2%Show ranking
Footballs3rd of 618.3%Show ranking
Football brands3rd of 518.3%Show ranking

How is Puma measured?

Brandwave collects information about searches that people make online using Puma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • puma

Do you work for Puma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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