Brandwave

How popular isReebok in search?

In August 2026, there were an estimated 1.5M branded searches for Reebok worldwide which is down 18% over the last 11 months. Reebok holds 2.3% estimated Share of Search among sneaker brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas31.4%
  2. Nike31.4%
  3. New Balance20.9%
  4. Puma14.1%
  5. Reebok2.3%
Reebok website (opens in a new tab)

Follow Reebok and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sneaker brands compete with Reebok?

Reebok against sneaker brands worldwide, by month

Share of Search by month for Adidas, Nike, New Balance, Puma, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeNew BalancePumaReebok
Oct 202527.7%34.1%22.7%12.5%3.1%
Nov 202529.9%36.5%19.9%11%2.7%
Dec 202529.9%36.5%19.9%11%2.7%
Jan 202626.8%40.2%17.9%12.1%3%
Feb 202629.1%35.7%19.4%13.1%2.6%
Mar 202629.2%35.6%19.5%13.1%2.6%
Apr 202627.1%33.3%22.2%14.9%2.4%
May 202630.4%30.4%16.6%20.3%2.2%
Jun 202633.5%33.5%18.2%12.3%2.5%
Jul 202633.5%33.5%18.2%12.3%2.5%
Aug 202631.4%31.4%20.9%14.1%2.3%
Sep 2026—————

  1. 1.Adidas

    31.4%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Nike

    31.4%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.New Balance

    20.9%

    Held 3rd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.7 points.

  4. 4.Puma

    14.1%

    Held 4th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  5. 5.Reebok

    2.3%

    Held 5th. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Reebok and its closest rivals

How has branded search demand for Reebok changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Reebok worldwide fell from 1.8M to 1.5M.
  • Across the 11 months ending August 2026, Reebok’s estimated Share of Search among sneaker brands worldwide decreased from 3.1% to 2.3%.

How did search popularity change for sneaker brands worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among sneaker brands worldwide, from 18.2% to 20.9%.

  2. In August 2026, Puma gained estimated Share of Search among sneaker brands worldwide, from 12.3% to 14.1%.

  3. In August 2026, Adidas lost estimated Share of Search among sneaker brands worldwide, from 33.5% to 31.4%.

  4. In August 2026, Nike lost estimated Share of Search among sneaker brands worldwide, from 33.5% to 31.4%.

  5. Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

Where does Reebok compete?

Reebok is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers6th of 62%Show ranking
Sneaker brands5th of 52.3%Shown above
Gym bags6th of 62.6%Show ranking
Gym shoes4th of 63.3%Show ranking

How is Reebok measured?

Brandwave collects information about searches that people make online using Reebok’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • reebok

Do you work for Reebok? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Reebok your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free