How popular isReebok in search?

In August 2026, there were an estimated 1.5M branded searches for Reebok worldwide which is down 18% over the last 11 months. Reebok holds 3.3% estimated Share of Search among gym shoes worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which gym shoes compete with Reebok?

Reebok against gym shoes worldwide, by month

Month	Adidas	Nike	Under Armour	Reebok	NoBull	Inov-8
Oct 2025	38.5%	47.3%	9.5%	4.2%	0.38%	0.09%
Nov 2025	39.6%	48.4%	8%	3.6%	0.39%	0.08%
Dec 2025	39%	47.6%	9.6%	3.5%	0.32%	0.06%
Jan 2026	34.8%	52.2%	8.6%	3.8%	0.42%	0.08%
Feb 2026	39.5%	48.5%	8%	3.6%	0.39%	0.08%
Mar 2026	39.6%	48.4%	7.9%	3.6%	0.39%	0.08%
Apr 2026	39.4%	48.5%	8%	3.6%	0.48%	0.1%
May 2026	44.4%	44.4%	7.3%	3.3%	0.54%	0.09%
Jun 2026	44.5%	44.5%	7.3%	3.3%	0.36%	0.07%
Jul 2026	44.5%	44.5%	7.3%	3.3%	0.36%	0.07%
Aug 2026	44.5%	44.5%	7.3%	3.3%	0.36%	0.07%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month
1, held 1st	Adidas	44.5%	20.4M	0%
2, held 2nd	Nike	44.5%	20.4M	0%
3, held 3rd	Under Armour	7.3%	3.4M	0%
4, held 4th	Reebok	3.3%	1.5M	0%
5, held 5th	NoBull	0.36%	165K	0%
6, held 6th	Inov-8	0.07%	33.1K	0%

1.Adidas
44.5%
Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.
2.Nike
44.5%
Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.
3.Under Armour
7.3%
Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
4.Reebok
3.3%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
5.NoBull
0.36%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
6.Inov-8
0.07%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Reebok and its closest rivals

How has branded search demand for Reebok changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Reebok worldwide fell from 1.8M to 1.5M.
Across the 11 months ending August 2026, Reebok’s estimated Share of Search among gym shoes worldwide decreased from 4.2% to 3.3%.

How did search popularity change for gym shoes worldwide in August 2026?

4 changes

Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

Where does Reebok compete?

Reebok is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Trainers	6th of 6	2%	Show ranking
Sneaker brands	5th of 5	2.3%	Show ranking
Gym bags	6th of 6	2.6%	Show ranking
Gym shoes	4th of 6	3.3%	Shown above

How is Reebok measured?

Brandwave collects information about searches that people make online using Reebok’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

reebok

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How the Brand Demand Index is measured

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