Brandwave

Football boot brands:Which brands are most popular in search?

Adidas and Nike share the highest estimated Share of Search among football boot brands worldwide, at 31.5% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas31.5%
  2. Nike31.5%
  3. New Balance21%
  4. Puma14.1%
  5. Mizuno1.9%

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Share of SearchLeaderboard

Compare the football boot brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among football boot brands worldwide, by month

Share of Search by month for Adidas, Nike, New Balance, Puma. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeNew BalancePumaMizuno
Oct 202528%34.4%22.9%12.6%2.1%
Nov 202530.3%37%20.2%11.1%1.5%
Dec 202530.2%36.8%20.1%11.1%1.8%
Jan 202627.1%40.6%18.1%12.2%2%
Feb 202629.3%36.1%19.6%13.2%1.8%
Mar 202629.5%36%19.6%13.2%1.8%
Apr 202627.3%33.6%22.4%15%1.6%
May 202630.6%30.6%16.6%20.4%1.8%
Jun 202633.8%33.8%18.4%12.4%1.7%
Jul 202633.8%33.8%18.4%12.4%1.7%
Aug 202631.5%31.5%21%14.1%1.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Adidas

    31.5%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Nike

    31.5%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.New Balance

    21%

    Held 3rd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.6 points.

  4. 4.Puma

    14.1%

    Held 4th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  5. 5.Mizuno

    1.9%

    Held 5th. 1.2M estimated branded searches, +22% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among football boot brands worldwide?

Adidas and Nike share the highest estimated Share of Search among football boot brands worldwide, at 31.5% in August 2026.

Global football boot brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adidas28% → 31.5%33.8%Jun 202627.1%Jan 20262nd → 1st
Nike34.4% → 31.5%40.6%Jan 202630.6%May 20261st → 2nd
New Balance22.9% → 21%22.9%Oct 202516.6%May 20263rd
Puma12.6% → 14.1%20.4%May 202611.1%Dec 20254th
Mizuno2.1% → 1.9%2.1%Oct 20251.5%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among football boot brands worldwide increased from 28% to 31.5%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among football boot brands worldwide decreased from 34.4% to 31.5%.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among football boot brands worldwide decreased from 22.9% to 21%.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among football boot brands worldwide increased from 12.6% to 14.1%.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among football boot brands worldwide peaked at 33.8% in June 2026 and was lowest at 27.1% in January 2026.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among football boot brands worldwide peaked at 40.6% in January 2026 and was lowest at 30.6% in May 2026.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among football boot brands worldwide peaked at 22.9% in October 2025 and was lowest at 16.6% in May 2026.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among football boot brands worldwide peaked at 20.4% in May 2026 and was lowest at 11.1% in December 2025.
  • Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among football boot brands worldwide.
  • Across the 11 months ending August 2026, Nike fell from 1st to 2nd among football boot brands worldwide.
  • Across the 11 months ending August 2026, Mizuno held steady: its estimated Share of Search among football boot brands worldwide moved less than 0.5 percentage points.

How did search popularity change for football boot brands worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among football boot brands worldwide, from 18.4% to 21%.

  2. In August 2026, Puma gained estimated Share of Search among football boot brands worldwide, from 12.4% to 14.1%.

  3. In August 2026, Adidas lost estimated Share of Search among football boot brands worldwide, from 33.8% to 31.5%.

  4. In August 2026, Nike lost estimated Share of Search among football boot brands worldwide, from 33.8% to 31.5%.

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