Brandwave

How popular isNew Balance in search?

In August 2026, there were an estimated 13.6M branded searches for New Balance worldwide which held steady over the last 11 months. New Balance holds 21% estimated Share of Search among football boot brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas31.5%
  2. Nike31.5%
  3. New Balance21%
  4. Puma14.1%
  5. Mizuno1.9%
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Which football boot brands compete with New Balance?

New Balance against football boot brands worldwide, by month

Share of Search by month for Adidas, Nike, New Balance, Puma. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeNew BalancePumaMizuno
Oct 202528%34.4%22.9%12.6%2.1%
Nov 202530.3%37%20.2%11.1%1.5%
Dec 202530.2%36.8%20.1%11.1%1.8%
Jan 202627.1%40.6%18.1%12.2%2%
Feb 202629.3%36.1%19.6%13.2%1.8%
Mar 202629.5%36%19.6%13.2%1.8%
Apr 202627.3%33.6%22.4%15%1.6%
May 202630.6%30.6%16.6%20.4%1.8%
Jun 202633.8%33.8%18.4%12.4%1.7%
Jul 202633.8%33.8%18.4%12.4%1.7%
Aug 202631.5%31.5%21%14.1%1.9%
Sep 2026—————

  1. 1.Adidas

    31.5%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Nike

    31.5%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.New Balance

    21%

    Held 3rd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.6 points.

  4. 4.Puma

    14.1%

    Held 4th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  5. 5.Mizuno

    1.9%

    Held 5th. 1.2M estimated branded searches, +22% vs prior month. Share +0.2 points.

Compare search popularity between New Balance and its closest rivals

How has branded search demand for New Balance changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for New Balance worldwide held steady at 13.6M.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among football boot brands worldwide decreased from 22.9% to 21%.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among football boot brands worldwide peaked at 22.9% in October 2025 and was lowest at 16.6% in May 2026.

How did search popularity change for football boot brands worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among football boot brands worldwide, from 18.4% to 21%.

  2. In August 2026, Puma gained estimated Share of Search among football boot brands worldwide, from 12.4% to 14.1%.

  3. In August 2026, Adidas lost estimated Share of Search among football boot brands worldwide, from 33.8% to 31.5%.

  4. In August 2026, Nike lost estimated Share of Search among football boot brands worldwide, from 33.8% to 31.5%.

Where does New Balance compete?

New Balance is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Basketball shoe brands3rd of 520.3%Show ranking
Sneaker brands3rd of 520.9%Show ranking
Football boot brands3rd of 521%Shown above
Cricket bat brands1st of 599.6%Show ranking

How is New Balance measured?

Brandwave collects information about searches that people make online using New Balance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • new balance

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How the Brand Demand Index is measured

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