Brandwave

New Balance vs Payntr:Which is more popular?

In September 2026, New Balance had more branded searches than Payntr among cricket shoes worldwide. New Balance had about 11.1 million branded searches, while Payntr had 9,900. New Balance made up 22.6% of all cricket shoe searches we track, and Payntr accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about cricket shoes, New Balance appeared in four of the five answers and Payntr in two. New Balance was mentioned before Payntr in three out of four answers.

Among cricket shoes worldwide in September 2026

Who do people search for more?

New Balance, about 1121 searches for every 1 for Payntr

New Balance 11.1M searchesPayntr 9.9K searches

Who does AI mention more?

New Balance, mentioned in 4 of 5 answers, Payntr in 2

New Balance in 4 of 5Payntr in 2 of 5

Who does AI recommend more?

New Balance, named ahead of Payntr in 3 of 4 answers

New Balance first in 3Payntr first in 1

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Top cricket shoes in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Balance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Payntr was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. New Balance was listed before Payntr in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASICS1st
  2. Adidas2nd
  3. New Balance3rd
  4. Payntr4th
  5. Kookaburra5th
  6. Puma6th
  7. Gray-Nicolls–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Balance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puma2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kookaburra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Payntr2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gray-Nicolls1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cricket shoes

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is New Balance or Payntr more popular in search?

This chart shows how often people search Google for New Balance and Payntr by name. Each line represents a brand's share of searches for all seven cricket shoes we track, month by month, from English-language searches worldwide.

New Balance and Payntr among cricket shoes worldwide, by month

Share of searches by month for New Balance, Payntr. The figures are in the table below the chart.

View monthly share of searches table
MonthAdidasNew BalancePumaASICSKookaburraGray-NicollsPayntr
Oct 202544.3%25.9%17.1%12.5%0.1%0.06%<0.01%
Nov 202548.9%24.9%16.2%9.8%0.09%0.06%<0.01%
Dec 202547.9%23.8%16.6%11.5%0.12%0.07%<0.01%
Jan 202645%22.7%18.7%13.4%0.14%0.08%0.01%
Feb 202646.2%23.5%18.7%11.4%0.15%0.09%0.01%
Mar 202646.6%23.1%18.7%11.3%0.18%0.07%0.01%
Apr 202642.3%25%20.1%12.3%0.18%0.09%0.02%
May 202644.4%18.5%25.7%11.1%0.21%0.08%0.02%
Jun 202648.3%21.3%17.6%12.6%0.16%0.08%0.02%
Jul 202648.8%20.9%17.6%12.5%0.11%0.05%0.02%
Aug 202644.4%22.8%19%13.7%0.09%0.05%0.02%
Sep 202644.5%22.6%19.1%13.6%0.08%0.06%0.02%

How has the New Balance and Payntr comparison changed over the last 12 months?

3 findings
  • New Balance was ahead of Payntr in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, New Balance’s share of searches among cricket shoes worldwide moved from 25.9% to 22.6%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
  • Across the 12 months ending September 2026, Payntr’s share of searches among cricket shoes worldwide moved from <0.01% to 0.02%, and its estimated monthly branded searches moved from 4.4K to 9.9K.

How did search popularity change for cricket shoes worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Payntr worldwide rose 125% over 12 measured months, from 4.4K to 9.9K in September 2026.

  2. Estimated monthly branded searches for New Balance worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using New Balance’s and Payntr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

New Balance

1 branded search term

  • new balance

Payntr

1 branded search term

  • payntr

How the Brand Demand Index is measured

Other head-to-heads among cricket shoes

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