ASICS vs New Balance:Which is more popular by branded search?
In August 2026, New Balance had more branded searches than ASICS among cricket shoes worldwide. New Balance was estimated to have 13.6M branded searches compared to ASICS’s 9.8M, and held a 25.7% Share of Search versus ASICS’s 18.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ASICS or New Balance?
Compare the cricket shoes people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Balance, ASICS. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | New Balance | ASICS | Puma | Gray-Nicolls | Kookaburra |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 29.9% | 17% | 16.4% | 0.07% | 0.06% |
| Nov 2025 | 42.5% | 28.3% | 13.5% | 15.6% | 0.07% | 0.06% |
| Dec 2025 | 41.2% | 27.5% | 16.1% | 15.1% | 0.08% | 0.07% |
| Jan 2026 | 38.5% | 25.8% | 18.2% | 17.4% | 0.09% | 0.08% |
| Feb 2026 | 39.7% | 26.6% | 15.6% | 17.9% | 0.1% | 0.08% |
| Mar 2026 | 39.8% | 26.5% | 15.7% | 17.8% | 0.08% | 0.1% |
| Apr 2026 | 35% | 28.7% | 16.9% | 19.3% | 0.1% | 0.1% |
| May 2026 | 38.3% | 20.8% | 15.2% | 25.5% | 0.09% | 0.11% |
| Jun 2026 | 43.5% | 23.7% | 16.7% | 15.9% | 0.09% | 0.09% |
| Jul 2026 | 43.2% | 23.5% | 17.3% | 15.9% | 0.06% | 0.06% |
| Aug 2026 | 38.5% | 25.7% | 18.5% | 17.2% | 0.05% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the ASICS and New Balance comparison changed over the last 12 months?
3 findings
- New Balance was ahead of ASICS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among cricket shoes worldwide moved from 17% to 18.5%, and its estimated monthly branded searches moved from 7.8M to 9.8M.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among cricket shoes worldwide moved from 29.9% to 25.7%, and its estimated monthly branded searches held steady at 13.6M.
How did search popularity change for cricket shoes worldwide in August 2026?
2 changes
In August 2026, New Balance gained estimated Share of Search among cricket shoes worldwide, from 23.5% to 25.7%.
In August 2026, ASICS gained estimated Share of Search among cricket shoes worldwide, from 17.3% to 18.5%.
How each brand is measured
Brandwave collects information about searches that people make online using ASICS’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASICS
8 branded search terms
- asics
- asics com
- asics gel kayano
- asics gel nimbus
- asics novablast
- asics running shoes
- asics shoes
- asics superblast
New Balance
1 branded search term
- new balance
Put your own brand in this comparison
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