Brandwave

How popular isNew Balance in search?

In August 2026, there were an estimated 13.6M branded searches for New Balance worldwide which held steady over the last 11 months. New Balance holds 18.2% estimated Share of Search among trainers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas27.3%
  2. Nike27.3%
  3. New Balance18.2%
  4. ASICS13.1%
  5. Puma12.2%
  6. Reebok2%
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Where does New Balance compete?

New Balance is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers3rd of 618.2%Shown below
Basketball shoe brands3rd of 520.3%Show ranking
Sneaker brands3rd of 520.9%Show ranking
Football boot brands3rd of 521%Show ranking
Cricket shoes2nd of 625.7%Show ranking
Cricket gloves1st of 699.5%Show ranking
Cricket pads1st of 699.5%Show ranking
Cricket bat brands1st of 599.6%Show ranking

Which trainers compete with New Balance?

New Balance against trainers worldwide, by month

Share of Search by month for Adidas, Nike, New Balance, ASICS, Puma, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeNew BalanceASICSPumaReebok
Oct 202524.5%30.2%20.1%11.5%11.1%2.7%
Nov 202527.3%33.3%18.2%8.7%10%2.5%
Dec 202526.8%32.7%17.8%10.5%9.8%2.4%
Jan 202623.8%35.7%15.9%11.2%10.7%2.6%
Feb 202626.1%32.1%17.4%10.3%11.8%2.4%
Mar 202626.2%32%17.5%10.3%11.7%2.3%
Apr 202624%29.5%19.6%11.6%13.2%2.2%
May 202627.2%27.2%14.8%10.8%18.1%2%
Jun 202629.7%29.7%16.1%11.4%10.9%2.2%
Jul 202629.6%29.6%16.1%11.8%10.8%2.2%
Aug 202627.3%27.3%18.2%13.1%12.2%2%
Sep 2026——————

  1. 1.Adidas

    27.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Nike

    27.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.New Balance

    18.2%

    Held 3rd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.1 points.

  4. 4.ASICS

    13.1%

    Held 4th. 9.8M estimated branded searches, +20.4% vs prior month. Share +1.3 points.

  5. 5.Puma

    12.2%

    Held 5th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  6. 6.Reebok

    2%

    Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between New Balance and its closest rivals

How has branded search demand for New Balance changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for New Balance worldwide held steady at 13.6M.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among trainers worldwide decreased from 20.1% to 18.2%.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among trainers worldwide peaked at 20.1% in October 2025 and was lowest at 14.8% in May 2026.

How did search popularity change for trainers worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among trainers worldwide, from 16.1% to 18.2%.

  2. In August 2026, Puma gained estimated Share of Search among trainers worldwide, from 10.8% to 12.2%.

  3. In August 2026, ASICS gained estimated Share of Search among trainers worldwide, from 11.8% to 13.1%.

  4. In August 2026, Adidas lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.

  5. In August 2026, Nike lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.

  6. Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

How is New Balance measured?

Brandwave collects information about searches that people make online using New Balance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • new balance

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How the Brand Demand Index is measured

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