ASICS vs Puma:Which is searched more?
In August 2026, ASICS had more branded searches than Puma among cricket shoes worldwide. ASICS was estimated to have 9.8M branded searches compared to Puma’s 9.1M, and held an 18.5% Share of Search versus Puma’s 17.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ASICS or Puma?
Compare the cricket shoes people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ASICS, Puma. The figures are in the table below the chart.
View monthly share of search table
| Month | ASICS | Puma |
|---|---|---|
| Oct 2025 | 17% | 16.4% |
| Nov 2025 | 13.5% | 15.6% |
| Dec 2025 | 16.1% | 15.1% |
| Jan 2026 | 18.2% | 17.4% |
| Feb 2026 | 15.6% | 17.9% |
| Mar 2026 | 15.7% | 17.8% |
| Apr 2026 | 16.9% | 19.3% |
| May 2026 | 15.2% | 25.5% |
| Jun 2026 | 16.7% | 15.9% |
| Jul 2026 | 17.3% | 15.9% |
| Aug 2026 | 18.5% | 17.2% |
| Sep 2026 | — | — |
How has the ASICS and Puma comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Puma took it in November 2025, ASICS took it in December 2025, Puma took it in February 2026, ASICS took it in June 2026.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among cricket shoes worldwide moved from 17% to 18.5%, and its estimated monthly branded searches moved from 7.8M to 9.8M.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among cricket shoes worldwide moved from 16.4% to 17.2%, and its estimated monthly branded searches moved from 7.5M to 9.1M.
How did search popularity change for cricket shoes worldwide in August 2026?
2 changes
In August 2026, Puma gained estimated Share of Search among cricket shoes worldwide, from 15.9% to 17.2%.
In August 2026, ASICS gained estimated Share of Search among cricket shoes worldwide, from 17.3% to 18.5%.
How each brand is measured
Brandwave collects information about searches that people make online using ASICS’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.