Gymshark vs Puma:Which is more popular by branded search?
In August 2026, Puma had more branded searches than Gymshark among gym bags worldwide. Puma was estimated to have 9.1M branded searches compared to Gymshark’s 3.4M, and held a 15.7% Share of Search versus Gymshark’s 5.8%. These are worldwide searches for English-language branded terms.
Follow Gymshark vs Puma and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Gymshark or Puma?
Compare the gym bags people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Puma, Gymshark. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Nike | Puma | Gymshark | Under Armour | Reebok |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 37.9% | 13.9% | 6.3% | 7.6% | 3.4% |
| Nov 2025 | 30.8% | 37.6% | 11.3% | 11.4% | 6.2% | 2.8% |
| Dec 2025 | 31.5% | 38.5% | 11.6% | 7.9% | 7.7% | 2.8% |
| Jan 2026 | 28.1% | 42.2% | 12.7% | 7% | 6.9% | 3.1% |
| Feb 2026 | 31.5% | 38.7% | 14.2% | 6.5% | 6.3% | 2.8% |
| Mar 2026 | 31.6% | 38.6% | 14.2% | 6.4% | 6.3% | 2.8% |
| Apr 2026 | 30.1% | 37% | 16.6% | 7.5% | 6.1% | 2.7% |
| May 2026 | 32.6% | 32.6% | 21.7% | 5.4% | 5.3% | 2.4% |
| Jun 2026 | 35.6% | 35.6% | 13.1% | 7.2% | 5.9% | 2.6% |
| Jul 2026 | 36.1% | 36.1% | 13.2% | 6% | 5.9% | 2.7% |
| Aug 2026 | 35.1% | 35.1% | 15.7% | 5.8% | 5.8% | 2.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gymshark and Puma comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Gymshark took it in November 2025, Puma took it in December 2025.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among gym bags worldwide moved from 6.3% to 5.8%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among gym bags worldwide moved from 13.9% to 15.7%, and its estimated monthly branded searches moved from 7.5M to 9.1M.
How each brand is measured
Brandwave collects information about searches that people make online using Gymshark’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.