Gymshark vs Under Armour:Which is more popular by branded search?
In August 2026, Gymshark and Under Armour were level on Share of Search among gym bags worldwide, with an estimated 3.4M branded searches each, at 5.8% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gymshark or Under Armour?
Compare the gym bags people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gymshark, Under Armour. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Nike | Puma | Gymshark | Under Armour | Reebok |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 37.9% | 13.9% | 6.3% | 7.6% | 3.4% |
| Nov 2025 | 30.8% | 37.6% | 11.3% | 11.4% | 6.2% | 2.8% |
| Dec 2025 | 31.5% | 38.5% | 11.6% | 7.9% | 7.7% | 2.8% |
| Jan 2026 | 28.1% | 42.2% | 12.7% | 7% | 6.9% | 3.1% |
| Feb 2026 | 31.5% | 38.7% | 14.2% | 6.5% | 6.3% | 2.8% |
| Mar 2026 | 31.6% | 38.6% | 14.2% | 6.4% | 6.3% | 2.8% |
| Apr 2026 | 30.1% | 37% | 16.6% | 7.5% | 6.1% | 2.7% |
| May 2026 | 32.6% | 32.6% | 21.7% | 5.4% | 5.3% | 2.4% |
| Jun 2026 | 35.6% | 35.6% | 13.1% | 7.2% | 5.9% | 2.6% |
| Jul 2026 | 36.1% | 36.1% | 13.2% | 6% | 5.9% | 2.7% |
| Aug 2026 | 35.1% | 35.1% | 15.7% | 5.8% | 5.8% | 2.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gymshark and Under Armour comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Gymshark took it in November 2025.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among gym bags worldwide moved from 6.3% to 5.8%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among gym bags worldwide moved from 7.6% to 5.8%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for gym bags worldwide in August 2026?
1 change
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gymshark’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gymshark
5 branded search terms
- gym shark
- gymshark
- gymshark apparel
- gymshark clothing
- gymshark leggings
Under Armour
1 branded search term
- under armour
Put your own brand in this comparison
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