Gymshark vs Lululemon:Which is more popular?
In September 2026, Lululemon had more branded searches than Gymshark among leggings worldwide. Lululemon had about 11.1 million branded searches, while Gymshark had 3.4 million. Lululemon made up 25.6% of all legging searches we track, and Gymshark accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about leggings, Lululemon appeared in all five answers and Gymshark in two. Lululemon was mentioned before Gymshark in every answer.
Who do people search for more?
Lululemon, about 3 searches for every 1 for Gymshark
Who does AI mention more?
Lululemon, mentioned in every answer we collected
Who does AI recommend more?
Lululemon, named ahead of Gymshark in every answer
Follow Gymshark vs Lululemon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top leggings in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lululemon appeared in all five answers. Gymshark was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lululemon was listed before Gymshark in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lululemon1st
Athleta2nd
CRZ YOGA3rd
Beyond Yoga4th
Gymshark5th
Alo Yoga6th
Nike–
Under Armour–
Sweaty Betty–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Athleta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beyond Yoga3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CRZ YOGA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gymshark2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sweaty Betty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about leggings
5 answers
Asked ChatGPT
“Which leggings brand should I buy?”
Asked ChatGPT
“What are the best leggings brands?”
Asked ChatGPT
“What's the best leggings brand for everyday wear?”
Searched Google, AI Overview
“high waisted leggings”
Searched Google, AI Overview
“black leggings”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Share of searches by month for Lululemon, Gymshark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Lululemon | Gymshark | Under Armour | Alo Yoga | Athleta | Sweaty Betty | Beyond Yoga | CRZ YOGA |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 28.9% | 7.2% | 8.7% | 3% | 1.7% | 0.68% | 0.35% | 0.23% |
| Nov 2025 | 46.8% | 28.3% | 12.8% | 6.9% | 2.4% | 1.7% | 0.55% | 0.34% | 0.23% |
| Dec 2025 | 45.7% | 32.6% | 8.1% | 8% | 2.3% | 2% | 0.76% | 0.32% | 0.22% |
| Jan 2026 | 52.2% | 26% | 7.9% | 7.8% | 2.7% | 1.9% | 0.62% | 0.47% | 0.32% |
| Feb 2026 | 52.7% | 25.6% | 8% | 7.7% | 2.7% | 1.9% | 0.61% | 0.38% | 0.38% |
| Mar 2026 | 56% | 22% | 8.2% | 8.1% | 2.3% | 2% | 0.64% | 0.33% | 0.4% |
| Apr 2026 | 52.1% | 25% | 9.3% | 7.6% | 2.7% | 1.9% | 0.59% | 0.45% | 0.45% |
| May 2026 | 52.6% | 25.2% | 7.7% | 7.6% | 3.2% | 2.3% | 0.59% | 0.38% | 0.46% |
| Jun 2026 | 51.9% | 25.2% | 9.4% | 7.6% | 2.2% | 2.3% | 0.6% | 0.38% | 0.38% |
| Jul 2026 | 53.1% | 25.8% | 7.9% | 7.8% | 2.3% | 1.9% | 0.49% | 0.38% | 0.38% |
| Aug 2026 | 53.1% | 25.5% | 7.8% | 7.7% | 2.7% | 1.9% | 0.59% | 0.38% | 0.46% |
| Sep 2026 | 52.7% | 25.6% | 7.8% | 7.7% | 2.7% | 1.9% | 0.6% | 0.46% | 0.46% |
How has the Gymshark and Lululemon comparison changed over the last 12 months?
3 findings
- Lululemon was ahead of Gymshark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gymshark’s share of searches among leggings worldwide moved from 7.2% to 7.8%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Lululemon’s share of searches among leggings worldwide moved from 28.9% to 25.6%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
How did search popularity change for leggings worldwide in September 2026?
1 change
Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Gymshark’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among leggings
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.