Brandwave

Alo Yoga vs Nike:Which is more popular?

In September 2026, Nike had more branded searches than Alo Yoga among leggings worldwide. Nike had about 22.8 million branded searches, while Alo Yoga had 1.2 million. Nike made up 52.7% of all legging searches we track, and Alo Yoga accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about leggings, Alo Yoga appeared in one of the five answers and Nike in none.

Among leggings worldwide in September 2026

Who do people search for more?

Nike, about 20 searches for every 1 for Alo Yoga

Nike 22.8M searchesAlo Yoga 1.2M searches

Who does AI mention more?

Alo Yoga, mentioned in 1 of 5 answers, Nike in 0

Alo Yoga in 1 of 5Nike in 0 of 5

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Top leggings in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alo Yoga was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nike did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Athleta2nd
  3. CRZ YOGA3rd
  4. Beyond Yoga4th
  5. Gymshark5th
  6. Alo Yoga6th
  7. Nike–
  8. Under Armour–
  9. Sweaty Betty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CRZ YOGA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gymshark2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sweaty Betty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leggings

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Alo Yoga or Nike more popular in search?

This chart shows how often people search Google for Alo Yoga and Nike by name. Each line represents a brand's share of searches for all nine leggings we track, month by month, from English-language searches worldwide.

Alo Yoga and Nike among leggings worldwide, by month

Share of searches by month for Nike, Alo Yoga. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeLululemonGymsharkUnder ArmourAlo YogaAthletaSweaty BettyBeyond YogaCRZ YOGA
Oct 202549.2%28.9%7.2%8.7%3%1.7%0.68%0.35%0.23%
Nov 202546.8%28.3%12.8%6.9%2.4%1.7%0.55%0.34%0.23%
Dec 202545.7%32.6%8.1%8%2.3%2%0.76%0.32%0.22%
Jan 202652.2%26%7.9%7.8%2.7%1.9%0.62%0.47%0.32%
Feb 202652.7%25.6%8%7.7%2.7%1.9%0.61%0.38%0.38%
Mar 202656%22%8.2%8.1%2.3%2%0.64%0.33%0.4%
Apr 202652.1%25%9.3%7.6%2.7%1.9%0.59%0.45%0.45%
May 202652.6%25.2%7.7%7.6%3.2%2.3%0.59%0.38%0.46%
Jun 202651.9%25.2%9.4%7.6%2.2%2.3%0.6%0.38%0.38%
Jul 202653.1%25.8%7.9%7.8%2.3%1.9%0.49%0.38%0.38%
Aug 202653.1%25.5%7.8%7.7%2.7%1.9%0.59%0.38%0.46%
Sep 202652.7%25.6%7.8%7.7%2.7%1.9%0.6%0.46%0.46%

How has the Alo Yoga and Nike comparison changed over the last 12 months?

3 findings
  • Nike was ahead of Alo Yoga in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Alo Yoga’s share of searches among leggings worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 1.4M to 1.2M.
  • Across the 12 months ending September 2026, Nike’s share of searches among leggings worldwide moved from 49.2% to 52.7%, and its estimated monthly branded searches moved from 23.1M to 22.8M.

How did search popularity change for leggings worldwide in September 2026?

1 change

  1. Alo Yoga’s share of searches among leggings worldwide has gained ground for 3 months in a row, from 2.2% to 2.7% in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Alo Yoga’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alo Yoga

5 branded search terms

  • alo activewear
  • alo clothing
  • alo leggings
  • alo yoga
  • aloyoga

Nike

3 branded search terms

  • nike
  • nike air max
  • nike shox

How the Brand Demand Index is measured

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