Brandwave

How popular isAthleta?

In September 2026, people searched for Athleta by name about 823,000 times worldwide, about the same as the previous year. These searches made up 1.9% of all global legging searches, placing Athleta sixth out of nine leggings. When we asked both ChatGPT and Google AI Overviews about leggings, Athleta appeared in four of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Athleta is the sixth most searched of 9 competitors and the second most recommended in AI answers.

  1. NikeShare of searches 52.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. LululemonShare of searches 25.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. GymsharkShare of searches 7.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Under ArmourShare of searches 7.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AthletaShare of searches 1.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top leggings in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Athleta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Athleta is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Athleta2nd
  3. CRZ YOGA3rd
  4. Beyond Yoga4th
  5. Gymshark5th
  6. Alo Yoga6th
  7. Nike–
  8. Under Armour–
  9. Sweaty Betty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CRZ YOGA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gymshark2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sweaty Betty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leggings

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which leggings compete with Athleta?

Athleta against leggings worldwide, by month

Share of searches by month for Nike, Lululemon, Gymshark, Under Armour, Alo Yoga, Athleta. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeLululemonGymsharkUnder ArmourAlo YogaAthletaSweaty BettyBeyond YogaCRZ YOGA
Oct 202549.2%28.9%7.2%8.7%3%1.7%0.68%0.35%0.23%
Nov 202546.8%28.3%12.8%6.9%2.4%1.7%0.55%0.34%0.23%
Dec 202545.7%32.6%8.1%8%2.3%2%0.76%0.32%0.22%
Jan 202652.2%26%7.9%7.8%2.7%1.9%0.62%0.47%0.32%
Feb 202652.7%25.6%8%7.7%2.7%1.9%0.61%0.38%0.38%
Mar 202656%22%8.2%8.1%2.3%2%0.64%0.33%0.4%
Apr 202652.1%25%9.3%7.6%2.7%1.9%0.59%0.45%0.45%
May 202652.6%25.2%7.7%7.6%3.2%2.3%0.59%0.38%0.46%
Jun 202651.9%25.2%9.4%7.6%2.2%2.3%0.6%0.38%0.38%
Jul 202653.1%25.8%7.9%7.8%2.3%1.9%0.49%0.38%0.38%
Aug 202653.1%25.5%7.8%7.7%2.7%1.9%0.59%0.38%0.46%
Sep 202652.7%25.6%7.8%7.7%2.7%1.9%0.6%0.46%0.46%

  1. 1.Nike

    52.7%

    Held 1st. 22.8M estimated branded searches, -1.2% vs prior month. Share -0.3 points.

  2. 2.Lululemon

    25.6%

    Held 2nd. 11.1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Gymshark

    7.8%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Under Armour

    7.7%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Alo Yoga

    2.7%

    Held 5th. 1.2M estimated branded searches, -0.23% vs prior month. Share 0 points.

  6. 6.Athleta

    1.9%

    Held 6th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Sweaty Betty

    0.6%

    Held 7th. 258K estimated branded searches, +0.86% vs prior month. Share 0 points.

  8. 8.Beyond Yoga

    0.46%

    Moved from 9th to 8th. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.

  9. 9.CRZ YOGA

    0.46%

    Moved from 8th to 9th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Athleta and its closest rivals

Every comparison with Athleta

13 comparisons

How has branded search demand for Athleta changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Athleta worldwide held steady at 823K.
  • Across the 12 months ending September 2026, Athleta’s share of searches among leggings worldwide held steady, from 1.7% to 1.9%.

How did search popularity change for leggings worldwide in September 2026?

6 changes

  1. Alo Yoga’s share of searches among leggings worldwide has gained ground for 3 months in a row, from 2.2% to 2.7% in September 2026.

  2. In September 2026, Beyond Yoga rose from 9th to 8th among leggings worldwide.

  3. In September 2026, CRZ YOGA fell from 8th to 9th among leggings worldwide.

  4. Estimated monthly branded searches for Sweaty Betty worldwide fell 19.1% over 12 measured months, from 319K to 258K in September 2026.

  5. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

  6. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

How are Athleta’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Athleta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • athleta

How the Brand Demand Index is measured

Who owns Athleta?

Athleta is owned by Gap Inc.. Brandwave also tracks Gap Kids and Old Navy, owned by the same company, worldwide.

Do you work for Athleta? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Athleta compete?

Athleta is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Activewear brands8th of 131.2%Show ranking
Leggings6th of 91.9%Shown above
Creator with pink hair and a pink jacket

Is Athleta your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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