Brandwave

Athleta vs Sweaty Betty:Which is more popular?

In September 2026, Athleta had more branded searches than Sweaty Betty among leggings worldwide. Athleta had about 823,000 branded searches, while Sweaty Betty had 258,000. Athleta made up 1.9% of all legging searches we track, and Sweaty Betty accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about leggings, Athleta appeared in four of the five answers and Sweaty Betty in none.

Among leggings worldwide in September 2026

Who do people search for more?

Athleta, about 3 searches for every 1 for Sweaty Betty

Athleta 823K searchesSweaty Betty 258K searches

Who does AI mention more?

Athleta, mentioned in 4 of 5 answers, Sweaty Betty in 0

Athleta in 4 of 5Sweaty Betty in 0 of 5

Who does AI recommend more?

Athleta, the only one of the two named

Athleta first in 4Sweaty Betty never named

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Top leggings in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Athleta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sweaty Betty did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Athleta2nd
  3. CRZ YOGA3rd
  4. Beyond Yoga4th
  5. Gymshark5th
  6. Alo Yoga6th
  7. Nike–
  8. Under Armour–
  9. Sweaty Betty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CRZ YOGA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gymshark2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sweaty Betty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leggings

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Athleta or Sweaty Betty more popular in search?

This chart shows how often people search Google for Athleta and Sweaty Betty by name. Each line represents a brand's share of searches for all nine leggings we track, month by month, from English-language searches worldwide.

Athleta and Sweaty Betty among leggings worldwide, by month

Share of searches by month for Athleta, Sweaty Betty. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeLululemonGymsharkUnder ArmourAlo YogaAthletaSweaty BettyBeyond YogaCRZ YOGA
Oct 202549.2%28.9%7.2%8.7%3%1.7%0.68%0.35%0.23%
Nov 202546.8%28.3%12.8%6.9%2.4%1.7%0.55%0.34%0.23%
Dec 202545.7%32.6%8.1%8%2.3%2%0.76%0.32%0.22%
Jan 202652.2%26%7.9%7.8%2.7%1.9%0.62%0.47%0.32%
Feb 202652.7%25.6%8%7.7%2.7%1.9%0.61%0.38%0.38%
Mar 202656%22%8.2%8.1%2.3%2%0.64%0.33%0.4%
Apr 202652.1%25%9.3%7.6%2.7%1.9%0.59%0.45%0.45%
May 202652.6%25.2%7.7%7.6%3.2%2.3%0.59%0.38%0.46%
Jun 202651.9%25.2%9.4%7.6%2.2%2.3%0.6%0.38%0.38%
Jul 202653.1%25.8%7.9%7.8%2.3%1.9%0.49%0.38%0.38%
Aug 202653.1%25.5%7.8%7.7%2.7%1.9%0.59%0.38%0.46%
Sep 202652.7%25.6%7.8%7.7%2.7%1.9%0.6%0.46%0.46%

How has the Athleta and Sweaty Betty comparison changed over the last 12 months?

3 findings
  • Athleta was ahead of Sweaty Betty in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Athleta’s share of searches among leggings worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches held steady at 823K.
  • Across the 12 months ending September 2026, Sweaty Betty’s share of searches among leggings worldwide moved from 0.68% to 0.6%, and its estimated monthly branded searches moved from 319K to 258K.

How did search popularity change for leggings worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Sweaty Betty worldwide fell 19.1% over 12 measured months, from 319K to 258K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Athleta’s and Sweaty Betty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Athleta

1 branded search term

  • athleta

Sweaty Betty

2 branded search terms

  • sweaty betty
  • sweaty betty leggings

How the Brand Demand Index is measured

Other head-to-heads among leggings

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