Brandwave

Leggings:Which brands are most popular in search?

In August 2026, Nike was the most searched among leggings worldwide, with an estimated 20.4M branded searches and 51.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nike51.4%
  2. Lululemon28%
  3. Gymshark8.5%
  4. Under Armour8.4%
  5. Alo Yoga2.9%
  6. Sweaty Betty0.62%

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Share of SearchLeaderboard

Compare the leggings people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among leggings worldwide, by month

Share of Search by month for Nike, Lululemon, Gymshark, Under Armour, Alo Yoga. The figures are in the table below the chart.

View monthly share of search table
MonthNikeLululemonGymsharkUnder ArmourAlo YogaSweaty Betty
Oct 202547.2%31.5%7.9%9.5%3.2%0.7%
Nov 202545.3%30.4%13.8%7.4%2.6%0.55%
Dec 202543.5%35.6%8.9%8.7%2.5%0.79%
Jan 202651.4%28.1%8.6%8.4%3%0.62%
Feb 202651.4%28%8.7%8.4%2.9%0.62%
Mar 202654.5%24.3%9.1%8.9%2.6%0.66%
Apr 202650.5%27.5%10.2%8.3%2.9%0.61%
May 202651.1%27.8%8.5%8.4%3.5%0.62%
Jun 202650.8%27.6%10.3%8.3%2.4%0.61%
Jul 202651.8%28.2%8.6%8.5%2.5%0.51%
Aug 202651.4%28%8.5%8.4%2.9%0.62%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Nike

    51.4%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Lululemon

    28%

    Held 2nd. 11.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Gymshark

    8.5%

    Held 3rd. 3.4M estimated branded searches, +0.18% vs prior month. Share 0 points.

  4. 4.Under Armour

    8.4%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Alo Yoga

    2.9%

    Held 5th. 1.2M estimated branded searches, +19.6% vs prior month. Share +0.5 points.

  6. 6.Sweaty Betty

    0.62%

    Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among leggings worldwide?

In August 2026, Nike was the most searched among leggings worldwide, with an estimated 20.4M branded searches and 51.4% estimated Share of Search within this set. Lululemon is in 2nd place, 23.5 percentage points behind at 28% Share of Search.

Global leggings, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nike47.2% → 51.4%54.5%Mar 202643.5%Dec 20251st
Lululemon31.5% → 28%35.6%Dec 202524.3%Mar 20262nd
Gymshark7.9% → 8.5%13.8%Nov 20257.9%Oct 20254th → 3rd
Under Armour9.5% → 8.4%9.5%Oct 20257.4%Nov 20253rd → 4th
Alo Yoga3.2% → 2.9%3.5%May 20262.4%Jun 20265th
Sweaty Betty0.7% → 0.62%0.79%Dec 20250.51%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among leggings worldwide increased from 47.2% to 51.4%.
  • Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among leggings worldwide decreased from 31.5% to 28%.
  • Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among leggings worldwide increased from 7.9% to 8.5%.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among leggings worldwide decreased from 9.5% to 8.4%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among leggings worldwide peaked at 54.5% in March 2026 and was lowest at 43.5% in December 2025.
  • Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among leggings worldwide peaked at 35.6% in December 2025 and was lowest at 24.3% in March 2026.
  • Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among leggings worldwide peaked at 13.8% in November 2025 and was lowest at 7.9% in October 2025.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among leggings worldwide peaked at 9.5% in October 2025 and was lowest at 7.4% in November 2025.
  • Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among leggings worldwide peaked at 3.5% in May 2026 and was lowest at 2.4% in June 2026.
  • Across the 11 months ending August 2026, Gymshark rose from 4th to 3rd among leggings worldwide.
  • Across the 11 months ending August 2026, Under Armour fell from 3rd to 4th among leggings worldwide.
  • Across the 11 months ending August 2026, Alo Yoga and Sweaty Betty held steady: their estimated Share of Search among leggings worldwide each moved less than 0.5 percentage points.

How did search popularity change for leggings worldwide in August 2026?

  1. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

  2. Estimated monthly branded searches for Sweaty Betty worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

  3. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

  4. Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026.

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