How popular isAlo Yoga in search?
In August 2026, there were an estimated 1.2M branded searches for Alo Yoga worldwide which is down 16.4% over the last 11 months. Alo Yoga holds 2.9% estimated Share of Search among leggings worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nike51.4%
Lululemon28%
Gymshark8.5%
Under Armour8.4%
Alo Yoga2.9%- Sweaty Betty0.62%
Follow Alo Yoga and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which leggings compete with Alo Yoga?
Share of Search by month for Nike, Lululemon, Gymshark, Under Armour, Alo Yoga. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Lululemon | Gymshark | Under Armour | Alo Yoga | Sweaty Betty |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 31.5% | 7.9% | 9.5% | 3.2% | 0.7% |
| Nov 2025 | 45.3% | 30.4% | 13.8% | 7.4% | 2.6% | 0.55% |
| Dec 2025 | 43.5% | 35.6% | 8.9% | 8.7% | 2.5% | 0.79% |
| Jan 2026 | 51.4% | 28.1% | 8.6% | 8.4% | 3% | 0.62% |
| Feb 2026 | 51.4% | 28% | 8.7% | 8.4% | 2.9% | 0.62% |
| Mar 2026 | 54.5% | 24.3% | 9.1% | 8.9% | 2.6% | 0.66% |
| Apr 2026 | 50.5% | 27.5% | 10.2% | 8.3% | 2.9% | 0.61% |
| May 2026 | 51.1% | 27.8% | 8.5% | 8.4% | 3.5% | 0.62% |
| Jun 2026 | 50.8% | 27.6% | 10.3% | 8.3% | 2.4% | 0.61% |
| Jul 2026 | 51.8% | 28.2% | 8.6% | 8.5% | 2.5% | 0.51% |
| Aug 2026 | 51.4% | 28% | 8.5% | 8.4% | 2.9% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.4% | 20.4M | 0% | -0.3 points | |
| 2, held 2nd | 28% | 11.1M | 0% | -0.2 points | |
| 3, held 3rd | 8.5% | 3.4M | +0.18% | 0 points | |
| 4, held 4th | 8.4% | 3.4M | 0% | -0.1 points | |
| 5, held 5th | 2.9% | 1.2M | +19.6% | +0.5 points | |
| 6, held 6th | 0.62% | 246K | +22.4% | +0.1 points |
1.
Nike51.4%
Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -0.3 points.
28%
Held 2nd. 11.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Gymshark8.5%
Held 3rd. 3.4M estimated branded searches, +0.18% vs prior month. Share 0 points.
8.4%
Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Alo Yoga2.9%
Held 5th. 1.2M estimated branded searches, +19.6% vs prior month. Share +0.5 points.
0.62%
Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
Compare search popularity between Alo Yoga and its closest rivals
How has branded search demand for Alo Yoga changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Alo Yoga worldwide fell from 1.4M to 1.2M.
- Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among leggings worldwide peaked at 3.5% in May 2026 and was lowest at 2.4% in June 2026.
How did search popularity change for leggings worldwide in August 2026?
4 changes
Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.
Estimated monthly branded searches for Sweaty Betty worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026.
Where does Alo Yoga compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Leggings | 5th of 6 | 2.9% | Shown above |
| Gym clothing brands | 5th of 5 | 3% | Show ranking |
| Challenger activewear brands | 3rd of 6 | 15.1% | Show ranking |
How is Alo Yoga measured?
Brandwave collects information about searches that people make online using Alo Yoga’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- alo activewear
- alo clothing
- alo leggings
- alo yoga
- aloyoga
Do you work for Alo Yoga? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Alo Yoga your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.