Alo Yoga vs Athleta:Which is more popular?
In September 2026, Alo Yoga had more branded searches than Athleta among activewear brands worldwide. Alo Yoga had about 1.2 million branded searches, while Athleta had 823,000. Alo Yoga made up 1.7% of all activewear brand searches we track, and Athleta accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about activewear brands, both Alo Yoga and Athleta appeared in all five answers. Alo Yoga was mentioned before Athleta in three out of five answers.
Who do people search for more?
Alo Yoga, about 41% more searches than Athleta
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Alo Yoga, named ahead of Athleta in 3 of 5 answers
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Top activewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Alo Yoga and Athleta showed up in all five answers. Alo Yoga was listed before Athleta in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Alo Yoga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Athleta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gymshark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vuori3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beyond Yoga3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CRZ YOGA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about activewear brands
5 answers
Asked ChatGPT
“Which activewear brand should I buy?”
Asked ChatGPT
“What are the best activewear brands?”
Asked ChatGPT
“What's the best activewear brand for training and lounging?”
Searched Google, AI Overview
“activewear brands”
Searched Google, AI Overview
“women's activewear brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Alo Yoga or Athleta more popular in search?
This chart shows how often people search Google for Alo Yoga and Athleta by name. Each line represents a brand's share of searches for all 13 activewear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Alo Yoga, Athleta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Lululemon | Gymshark | Under Armour | Vuori | Alo Yoga | Athleta | SET ACTIVE | Beyond Yoga | CRZ YOGA | Lorna Jane | Stax |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 32.5% | 19% | 4.8% | 5.7% | 1.5% | 1.9% | 1.1% | 0.23% | 0.23% | 0.15% | 0.28% | 0.23% |
| Nov 2025 | 31.5% | 30.5% | 19.1% | 8.6% | 4.7% | 1.8% | 1.6% | 1.1% | 0.23% | 0.23% | 0.15% | 0.23% | 0.19% |
| Dec 2025 | 31.1% | 29.8% | 22.2% | 5.5% | 5.4% | 2.1% | 1.6% | 1.3% | 0.22% | 0.22% | 0.15% | 0.22% | 0.15% |
| Jan 2026 | 36% | 29% | 17.9% | 5.5% | 5.4% | 1.7% | 1.9% | 1.3% | 0.33% | 0.32% | 0.22% | 0.26% | 0.18% |
| Feb 2026 | 34.4% | 32.8% | 16.7% | 5.2% | 5% | 1.6% | 1.7% | 1.2% | 0.37% | 0.25% | 0.25% | 0.25% | 0.17% |
| Mar 2026 | 35.5% | 34.6% | 14% | 5.2% | 5.1% | 1.6% | 1.5% | 1.3% | 0.31% | 0.21% | 0.25% | 0.25% | 0.21% |
| Apr 2026 | 33.5% | 33.3% | 16.1% | 6% | 4.9% | 1.9% | 1.7% | 1.2% | 0.44% | 0.29% | 0.29% | 0.29% | 0.2% |
| May 2026 | 32% | 36.8% | 15.4% | 4.7% | 4.6% | 1.8% | 1.9% | 1.4% | 0.42% | 0.23% | 0.28% | 0.34% | 0.19% |
| Jun 2026 | 32.2% | 35.5% | 15.6% | 5.8% | 4.7% | 1.8% | 1.3% | 1.4% | 0.52% | 0.23% | 0.23% | 0.35% | 0.28% |
| Jul 2026 | 32.4% | 36.8% | 15.7% | 4.8% | 4.7% | 1.5% | 1.4% | 1.2% | 0.52% | 0.23% | 0.23% | 0.28% | 0.19% |
| Aug 2026 | 32.2% | 36.8% | 15.4% | 4.7% | 4.7% | 1.8% | 1.6% | 1.1% | 0.63% | 0.23% | 0.28% | 0.28% | 0.15% |
| Sep 2026 | 34.2% | 32.7% | 16.6% | 5.1% | 5% | 2% | 1.7% | 1.2% | 0.55% | 0.3% | 0.3% | 0.25% | 0.14% |
How has the Alo Yoga and Athleta comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Athleta took it in June 2026, Alo Yoga took it in July 2026.
- Across the 12 months ending September 2026, Alo Yoga’s share of searches among activewear brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 1.4M to 1.2M.
- Across the 12 months ending September 2026, Athleta’s share of searches among activewear brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for activewear brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Alo Yoga worldwide fell 16.6% over 12 measured months, from 1.4M to 1.2M in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Alo Yoga’s and Athleta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among activewear brands
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