Brandwave

How popular isGymshark in search?

In September 2026, there were an estimated 3.4M branded searches for Gymshark worldwide which held steady over the last 12 months. Gymshark holds 17.6% estimated Share of Search among activewear brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lululemon57.6%
  2. Gymshark17.6%
  3. Under Armour17.4%
  4. Alo Yoga6%
  5. Lorna Jane0.86%
  6. Stax0.47%
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Which activewear brands compete with Gymshark?

Gymshark against activewear brands worldwide, by month

Share of Search by month for Lululemon, Gymshark, Under Armour, Alo Yoga. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonGymsharkUnder ArmourAlo YogaLorna JaneStax
Oct 202559.5%14.9%17.9%6.1%0.88%0.72%
Nov 202555.4%25.1%13.6%4.7%0.67%0.55%
Dec 202563.2%15.8%15.5%4.5%0.62%0.42%
Jan 202657.6%17.6%17.3%6.1%0.85%0.57%
Feb 202657.4%17.8%17.3%6%0.85%0.57%
Mar 202653.2%19.9%19.6%5.6%0.96%0.79%
Apr 202655.2%20.6%16.7%5.9%1%0.67%
May 202656.6%17.3%17.1%7.1%1.3%0.69%
Jun 202655.5%20.7%16.8%4.8%1.2%1%
Jul 202658%17.7%17.5%5.1%1%0.71%
Aug 202657.5%17.5%17.3%6%1%0.57%
Sep 202657.6%17.6%17.4%6%0.86%0.47%

  1. 1.Lululemon

    57.6%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Gymshark

    17.6%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Under Armour

    17.4%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Alo Yoga

    6%

    Held 4th. 1.2M estimated branded searches, -0.23% vs prior month. Share 0 points.

  5. 5.Lorna Jane

    0.86%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.

  6. 6.Stax

    0.47%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

Compare search popularity between Gymshark and its closest rivals

Every comparison with Gymshark

How has branded search demand for Gymshark changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gymshark worldwide held steady at 3.4M.
  • Across the 12 months ending September 2026, Gymshark’s estimated Share of Search among activewear brands worldwide increased from 14.9% to 17.6%.
  • Across the 12 months ending September 2026, Gymshark’s estimated Share of Search among activewear brands worldwide peaked at 25.1% in November 2025 and was lowest at 14.9% in October 2025.
  • Across the 12 months ending September 2026, Gymshark rose from 3rd to 2nd among activewear brands worldwide.

How did search popularity change for activewear brands worldwide in September 2026?

  1. Alo Yoga’s estimated Share of Search among activewear brands worldwide has gained ground for 3 months in a row, from 4.8% to 6% in September 2026.

  2. Stax’s estimated Share of Search among activewear brands worldwide has lost ground for 3 months in a row, from 1% to 0.47% in September 2026.

  3. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

  4. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

  5. Estimated monthly branded searches for Lorna Jane worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does Gymshark compete?

Gymshark is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gym bags4th of 65.3%Show ranking
Leggings3rd of 67.8%Show ranking
Gym clothing brands3rd of 57.8%Show ranking
Activewear brands2nd of 617.6%Shown above
Challenger activewear brands1st of 646.5%Show ranking

How is Gymshark measured?

Brandwave collects information about searches that people make online using Gymshark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • gym shark
  • gymshark
  • gymshark apparel
  • gymshark clothing
  • gymshark leggings

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How the Brand Demand Index is measured

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