AYBL vs Gymshark:Which is more popular by branded search?
In August 2026, Gymshark had more branded searches than AYBL among challenger activewear brands worldwide. Gymshark was estimated to have 3.4M branded searches compared to AYBL’s 714K, and held a 44% Share of Search versus AYBL’s 9.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow AYBL vs Gymshark and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, AYBL or Gymshark?
Compare a curated set of fitness and activewear brands through worldwide English-curated branded search demand. The set focuses on digitally prominent specialist brands rather than the entire sportswear market. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gymshark, AYBL. The figures are in the table below the chart.
View monthly share of search table
| Month | Gymshark | Vuori | Alo Yoga | AYBL | Oner Active | SET ACTIVE |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 15.3% | 19.9% | 5.6% | 8% | 2.4% |
| Nov 2025 | 60.8% | 12.6% | 11.3% | 6.9% | 6.7% | 1.6% |
| Dec 2025 | 51% | 19.6% | 14.6% | 5.9% | 6.9% | 2% |
| Jan 2026 | 48.4% | 15.2% | 16.7% | 7% | 9.8% | 2.9% |
| Feb 2026 | 48.5% | 15.1% | 16.3% | 6.9% | 9.6% | 3.5% |
| Mar 2026 | 47.4% | 14.7% | 13.5% | 12% | 9.6% | 2.9% |
| Apr 2026 | 50.6% | 15.7% | 14.4% | 7.2% | 8.4% | 3.7% |
| May 2026 | 44.9% | 17.1% | 18.5% | 6.4% | 9% | 4% |
| Jun 2026 | 52.9% | 16.7% | 12.3% | 6.2% | 7.2% | 4.7% |
| Jul 2026 | 47.8% | 15.4% | 13.8% | 8.2% | 9.6% | 5.2% |
| Aug 2026 | 44% | 16.9% | 15.1% | 9.3% | 8.8% | 5.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the AYBL and Gymshark comparison changed over the last 12 months?
3 findings
- Gymshark was ahead of AYBL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AYBL’s estimated Share of Search among challenger activewear brands worldwide moved from 5.6% to 9.3%, and its estimated monthly branded searches moved from 395K to 714K.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among challenger activewear brands worldwide moved from 48.7% to 44%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for challenger activewear brands worldwide in August 2026?
2 changes
In August 2026, AYBL overtook Oner Active to rank 4th among challenger activewear brands worldwide, at 9.3%.
In August 2026, Gymshark lost estimated Share of Search among challenger activewear brands worldwide, from 47.8% to 44%.
How each brand is measured
Brandwave collects information about searches that people make online using AYBL’s and Gymshark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.