Brandwave

How popular isAYBL in search?

In August 2026, there were an estimated 714K branded searches for AYBL worldwide which is up 80.9% over the last 11 months. AYBL holds 9.3% estimated Share of Search among challenger activewear brands worldwide and is ranked 4th of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gymshark44%
  2. Vuori16.9%
  3. Alo Yoga15.1%
  4. AYBL9.3%
  5. Oner Active8.8%
  6. SET ACTIVE5.9%
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Which challenger activewear brands compete with AYBL?

AYBL against challenger activewear brands worldwide, by month

Share of Search by month for Gymshark, Vuori, Alo Yoga, AYBL, Oner Active, SET ACTIVE. The figures are in the table below the chart.

View monthly share of search table
MonthGymsharkVuoriAlo YogaAYBLOner ActiveSET ACTIVE
Oct 202548.7%15.3%19.9%5.6%8%2.4%
Nov 202560.8%12.6%11.3%6.9%6.7%1.6%
Dec 202551%19.6%14.6%5.9%6.9%2%
Jan 202648.4%15.2%16.7%7%9.8%2.9%
Feb 202648.5%15.1%16.3%6.9%9.6%3.5%
Mar 202647.4%14.7%13.5%12%9.6%2.9%
Apr 202650.6%15.7%14.4%7.2%8.4%3.7%
May 202644.9%17.1%18.5%6.4%9%4%
Jun 202652.9%16.7%12.3%6.2%7.2%4.7%
Jul 202647.8%15.4%13.8%8.2%9.6%5.2%
Aug 202644%16.9%15.1%9.3%8.8%5.9%
Sep 2026——————

  1. 1.Gymshark

    44%

    held 1st · 3.4M estimated branded searches · +0.18% vs prior month · -3.8 points

  2. 2.Vuori

    16.9%

    held 2nd · 1.3M estimated branded searches · +20% vs prior month · +1.6 points

  3. 3.Alo Yoga

    15.1%

    held 3rd · 1.2M estimated branded searches · +19.6% vs prior month · +1.3 points

  4. 4.AYBL

    9.3%

    moved from 5th to 4th · 714K estimated branded searches · +23.6% vs prior month · +1.1 points

  5. 5.Oner Active

    8.8%

    moved from 4th to 5th · 680K estimated branded searches · +<0.01% vs prior month · -0.8 points

  6. 6.SET ACTIVE

    5.9%

    held 6th · 452K estimated branded searches · +22.1% vs prior month · +0.6 points

Compare search popularity between AYBL and its closest rivals

How has branded search demand for AYBL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AYBL worldwide rose from 395K to 714K.
  • Across the 11 months ending August 2026, AYBL’s estimated Share of Search among challenger activewear brands worldwide increased from 5.6% to 9.3%.
  • Across the 11 months ending August 2026, AYBL’s estimated Share of Search among challenger activewear brands worldwide peaked at 12% in March 2026 and was lowest at 5.6% in October 2025.
  • Across the 11 months ending August 2026, AYBL rose from 5th to 4th among challenger activewear brands worldwide.

How did search popularity change for challenger activewear brands worldwide in August 2026?

  1. In August 2026, AYBL overtook Oner Active to rank 4th among challenger activewear brands worldwide, at 9.3%.

  2. In August 2026, Vuori gained estimated Share of Search among challenger activewear brands worldwide, from 15.4% to 16.9%.

  3. In August 2026, Alo Yoga gained estimated Share of Search among challenger activewear brands worldwide, from 13.8% to 15.1%.

  4. In August 2026, SET ACTIVE gained estimated Share of Search among challenger activewear brands worldwide, from 5.2% to 5.9%.

  5. In August 2026, Gymshark lost estimated Share of Search among challenger activewear brands worldwide, from 47.8% to 44%.

  6. In August 2026, Oner Active lost estimated Share of Search among challenger activewear brands worldwide, from 9.6% to 8.8%.

How is AYBL measured?

Brandwave collects information about searches that people make online using AYBL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • aybl
  • aybl activewear
  • aybl clothing
  • aybl leggings

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How the Brand Demand Index is measured

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