AYBL vs SET ACTIVE:Which is more popular by branded search?
In August 2026, AYBL had more branded searches than SET ACTIVE among challenger activewear brands worldwide. AYBL was estimated to have 714K branded searches compared to SET ACTIVE’s 452K, and held a 9.3% Share of Search versus SET ACTIVE’s 5.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, AYBL or SET ACTIVE?
Compare a curated set of fitness and activewear brands through worldwide English-curated branded search demand. The set focuses on digitally prominent specialist brands rather than the entire sportswear market. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AYBL, SET ACTIVE. The figures are in the table below the chart.
View monthly share of search table
| Month | Gymshark | Vuori | Alo Yoga | AYBL | Oner Active | SET ACTIVE |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 15.3% | 19.9% | 5.6% | 8% | 2.4% |
| Nov 2025 | 60.8% | 12.6% | 11.3% | 6.9% | 6.7% | 1.6% |
| Dec 2025 | 51% | 19.6% | 14.6% | 5.9% | 6.9% | 2% |
| Jan 2026 | 48.4% | 15.2% | 16.7% | 7% | 9.8% | 2.9% |
| Feb 2026 | 48.5% | 15.1% | 16.3% | 6.9% | 9.6% | 3.5% |
| Mar 2026 | 47.4% | 14.7% | 13.5% | 12% | 9.6% | 2.9% |
| Apr 2026 | 50.6% | 15.7% | 14.4% | 7.2% | 8.4% | 3.7% |
| May 2026 | 44.9% | 17.1% | 18.5% | 6.4% | 9% | 4% |
| Jun 2026 | 52.9% | 16.7% | 12.3% | 6.2% | 7.2% | 4.7% |
| Jul 2026 | 47.8% | 15.4% | 13.8% | 8.2% | 9.6% | 5.2% |
| Aug 2026 | 44% | 16.9% | 15.1% | 9.3% | 8.8% | 5.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the AYBL and SET ACTIVE comparison changed over the last 12 months?
3 findings
- AYBL was ahead of SET ACTIVE in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AYBL’s estimated Share of Search among challenger activewear brands worldwide moved from 5.6% to 9.3%, and its estimated monthly branded searches moved from 395K to 714K.
- Across the 11 months ending August 2026, SET ACTIVE’s estimated Share of Search among challenger activewear brands worldwide moved from 2.4% to 5.9%, and its estimated monthly branded searches moved from 167K to 452K.
How did search popularity change for challenger activewear brands worldwide in August 2026?
2 changes
In August 2026, AYBL overtook Oner Active to rank 4th among challenger activewear brands worldwide, at 9.3%.
In August 2026, SET ACTIVE gained estimated Share of Search among challenger activewear brands worldwide, from 5.2% to 5.9%.
How each brand is measured
Brandwave collects information about searches that people make online using AYBL’s and SET ACTIVE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AYBL
4 branded search terms
- aybl
- aybl activewear
- aybl clothing
- aybl leggings
SET ACTIVE
5 branded search terms
- set active
- set active activewear
- set active clothing
- set active leggings
- setactive
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