Challenger activewear brands:Which brands are most popular in search?
In August 2026, Gymshark was the most searched among challenger activewear brands worldwide, with an estimated 3.4M branded searches and 44% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Gymshark44%
Vuori16.9%
Alo Yoga15.1%
AYBL9.3%
Oner Active8.8%
SET ACTIVE5.9%
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Share of SearchLeaderboard
Compare a curated set of fitness and activewear brands through worldwide English-curated branded search demand. The set focuses on digitally prominent specialist brands rather than the entire sportswear market. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gymshark, Vuori, Alo Yoga, AYBL, Oner Active, SET ACTIVE. The figures are in the table below the chart.
View monthly share of search table
| Month | Gymshark | Vuori | Alo Yoga | AYBL | Oner Active | SET ACTIVE |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 15.3% | 19.9% | 5.6% | 8% | 2.4% |
| Nov 2025 | 60.8% | 12.6% | 11.3% | 6.9% | 6.7% | 1.6% |
| Dec 2025 | 51% | 19.6% | 14.6% | 5.9% | 6.9% | 2% |
| Jan 2026 | 48.4% | 15.2% | 16.7% | 7% | 9.8% | 2.9% |
| Feb 2026 | 48.5% | 15.1% | 16.3% | 6.9% | 9.6% | 3.5% |
| Mar 2026 | 47.4% | 14.7% | 13.5% | 12% | 9.6% | 2.9% |
| Apr 2026 | 50.6% | 15.7% | 14.4% | 7.2% | 8.4% | 3.7% |
| May 2026 | 44.9% | 17.1% | 18.5% | 6.4% | 9% | 4% |
| Jun 2026 | 52.9% | 16.7% | 12.3% | 6.2% | 7.2% | 4.7% |
| Jul 2026 | 47.8% | 15.4% | 13.8% | 8.2% | 9.6% | 5.2% |
| Aug 2026 | 44% | 16.9% | 15.1% | 9.3% | 8.8% | 5.9% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 3.4M | +0.18% | -3.8 points | |
| 2, held 2nd | 16.9% | 1.3M | +20% | +1.6 points | |
| 3, held 3rd | 15.1% | 1.2M | +19.6% | +1.3 points | |
| 4, moved from 5th to 4th | 9.3% | 714K | +23.6% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.8% | 680K | +<0.01% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.9% | 452K | +22.1% | +0.6 points |
1.
Gymshark44%
held 1st · 3.4M estimated branded searches · +0.18% vs prior month · -3.8 points
2.
Vuori16.9%
held 2nd · 1.3M estimated branded searches · +20% vs prior month · +1.6 points
3.
Alo Yoga15.1%
held 3rd · 1.2M estimated branded searches · +19.6% vs prior month · +1.3 points
4.
AYBL9.3%
moved from 5th to 4th · 714K estimated branded searches · +23.6% vs prior month · +1.1 points
8.8%
moved from 4th to 5th · 680K estimated branded searches · +<0.01% vs prior month · -0.8 points
5.9%
held 6th · 452K estimated branded searches · +22.1% vs prior month · +0.6 points
Compare search popularity between leading brands
- Gymshark vs Vuori: compare search popularity
- Gymshark vs Alo Yoga: compare search popularity
- Gymshark vs AYBL: compare search popularity
- Gymshark vs Oner Active: compare search popularity
- Vuori vs Alo Yoga: compare search popularity
- Vuori vs AYBL: compare search popularity
- Vuori vs Oner Active: compare search popularity
- Alo Yoga vs AYBL: compare search popularity
- Alo Yoga vs Oner Active: compare search popularity
- AYBL vs Oner Active: compare search popularity
- Compare any of these brands
Which brand is most popular in search among challenger activewear brands worldwide?
6 brands
In August 2026, Gymshark was the most searched among challenger activewear brands worldwide, with an estimated 3.4M branded searches and 44% estimated Share of Search within this set. Vuori is in 2nd place, 27.1 percentage points behind at 16.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Gymshark | 48.7% → 44% | 60.8%Nov 2025 | 44%Aug 2026 | 1st |
| Vuori | 15.3% → 16.9% | 19.6%Dec 2025 | 12.6%Nov 2025 | 3rd → 2nd |
| Alo Yoga | 19.9% → 15.1% | 19.9%Oct 2025 | 11.3%Nov 2025 | 2nd → 3rd |
| AYBL | 5.6% → 9.3% | 12%Mar 2026 | 5.6%Oct 2025 | 5th → 4th |
| Oner Active | 8% → 8.8% | 9.8%Jan 2026 | 6.7%Nov 2025 | 4th → 5th |
| SET ACTIVE | 2.4% → 5.9% | 5.9%Aug 2026 | 1.6%Nov 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among challenger activewear brands worldwide decreased from 48.7% to 44%.
- Across the 11 months ending August 2026, Vuori’s estimated Share of Search among challenger activewear brands worldwide increased from 15.3% to 16.9%.
- Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among challenger activewear brands worldwide decreased from 19.9% to 15.1%.
- Across the 11 months ending August 2026, AYBL’s estimated Share of Search among challenger activewear brands worldwide increased from 5.6% to 9.3%.
- Across the 11 months ending August 2026, Oner Active’s estimated Share of Search among challenger activewear brands worldwide increased from 8% to 8.8%.
- Across the 11 months ending August 2026, SET ACTIVE’s estimated Share of Search among challenger activewear brands worldwide increased from 2.4% to 5.9%.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among challenger activewear brands worldwide peaked at 60.8% in November 2025 and was lowest at 44% in August 2026.
- Across the 11 months ending August 2026, Vuori’s estimated Share of Search among challenger activewear brands worldwide peaked at 19.6% in December 2025 and was lowest at 12.6% in November 2025.
- Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among challenger activewear brands worldwide peaked at 19.9% in October 2025 and was lowest at 11.3% in November 2025.
- Across the 11 months ending August 2026, AYBL’s estimated Share of Search among challenger activewear brands worldwide peaked at 12% in March 2026 and was lowest at 5.6% in October 2025.
- Across the 11 months ending August 2026, Oner Active’s estimated Share of Search among challenger activewear brands worldwide peaked at 9.8% in January 2026 and was lowest at 6.7% in November 2025.
- Across the 11 months ending August 2026, SET ACTIVE’s estimated Share of Search among challenger activewear brands worldwide peaked at 5.9% in August 2026 and was lowest at 1.6% in November 2025.
- Across the 11 months ending August 2026, Vuori rose from 3rd to 2nd among challenger activewear brands worldwide.
- Across the 11 months ending August 2026, Alo Yoga fell from 2nd to 3rd among challenger activewear brands worldwide.
- Across the 11 months ending August 2026, AYBL rose from 5th to 4th among challenger activewear brands worldwide.
- Across the 11 months ending August 2026, Oner Active fell from 4th to 5th among challenger activewear brands worldwide.
How did search popularity change for challenger activewear brands worldwide in August 2026?
6 changes
In August 2026, AYBL overtook Oner Active to rank 4th among challenger activewear brands worldwide, at 9.3%.
In August 2026, Vuori gained estimated Share of Search among challenger activewear brands worldwide, from 15.4% to 16.9%.
In August 2026, Alo Yoga gained estimated Share of Search among challenger activewear brands worldwide, from 13.8% to 15.1%.
In August 2026, SET ACTIVE gained estimated Share of Search among challenger activewear brands worldwide, from 5.2% to 5.9%.
In August 2026, Gymshark lost estimated Share of Search among challenger activewear brands worldwide, from 47.8% to 44%.
In August 2026, Oner Active lost estimated Share of Search among challenger activewear brands worldwide, from 9.6% to 8.8%.
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