How popular isBeyond Yoga in search?
In September 2026, people searched for Beyond Yoga by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 0.46% of all global legging searches, placing Beyond Yoga eighth out of nine leggings. These are worldwide searches for English-language branded terms.
Nike52.7%
Lululemon25.6%
Gymshark7.8%
Under Armour7.7%
Alo Yoga2.7%
Athleta1.9%
Sweaty Betty0.6%
Beyond Yoga0.46%
CRZ YOGA0.46%
Follow Beyond Yoga and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which leggings compete with Beyond Yoga?
Share of searches by month for Nike, Lululemon, Gymshark, Under Armour, Alo Yoga, Beyond Yoga. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Lululemon | Gymshark | Under Armour | Alo Yoga | Athleta | Sweaty Betty | Beyond Yoga | CRZ YOGA |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 28.9% | 7.2% | 8.7% | 3% | 1.7% | 0.68% | 0.35% | 0.23% |
| Nov 2025 | 46.8% | 28.3% | 12.8% | 6.9% | 2.4% | 1.7% | 0.55% | 0.34% | 0.23% |
| Dec 2025 | 45.7% | 32.6% | 8.1% | 8% | 2.3% | 2% | 0.76% | 0.32% | 0.22% |
| Jan 2026 | 52.2% | 26% | 7.9% | 7.8% | 2.7% | 1.9% | 0.62% | 0.47% | 0.32% |
| Feb 2026 | 52.7% | 25.6% | 8% | 7.7% | 2.7% | 1.9% | 0.61% | 0.38% | 0.38% |
| Mar 2026 | 56% | 22% | 8.2% | 8.1% | 2.3% | 2% | 0.64% | 0.33% | 0.4% |
| Apr 2026 | 52.1% | 25% | 9.3% | 7.6% | 2.7% | 1.9% | 0.59% | 0.45% | 0.45% |
| May 2026 | 52.6% | 25.2% | 7.7% | 7.6% | 3.2% | 2.3% | 0.59% | 0.38% | 0.46% |
| Jun 2026 | 51.9% | 25.2% | 9.4% | 7.6% | 2.2% | 2.3% | 0.6% | 0.38% | 0.38% |
| Jul 2026 | 53.1% | 25.8% | 7.9% | 7.8% | 2.3% | 1.9% | 0.49% | 0.38% | 0.38% |
| Aug 2026 | 53.1% | 25.5% | 7.8% | 7.7% | 2.7% | 1.9% | 0.59% | 0.38% | 0.46% |
| Sep 2026 | 52.7% | 25.6% | 7.8% | 7.7% | 2.7% | 1.9% | 0.6% | 0.46% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.7% | 22.8M | -1.2% | -0.3 points | |
| 2, held 2nd | 25.6% | 11.1M | 0% | +0.1 points | |
| 3, held 3rd | 7.8% | 3.4M | 0% | 0 points | |
| 4, held 4th | 7.7% | 3.4M | 0% | 0 points | |
| 5, held 5th | 2.7% | 1.2M | -0.23% | 0 points | |
| 6, held 6th | 1.9% | 823K | 0% | 0 points | |
| 7, held 7th | 0.6% | 258K | +0.86% | 0 points | |
| 8, moved from 9th to 8th | 0.46% | 201K | +21.8% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.46% | 201K | 0% | 0 pointsmoved from 8th to 9th |
1.
Nike52.7%
Held 1st. 22.8M estimated branded searches, -1.2% vs prior month. Share -0.3 points.
25.6%
Held 2nd. 11.1M estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Gymshark7.8%
Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
7.7%
Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
5.
Alo Yoga2.7%
Held 5th. 1.2M estimated branded searches, -0.23% vs prior month. Share 0 points.
6.
Athleta1.9%
Held 6th. 823K estimated branded searches, 0% vs prior month. Share 0 points.
0.6%
Held 7th. 258K estimated branded searches, +0.86% vs prior month. Share 0 points.
0.46%
Moved from 9th to 8th. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.
9.
CRZ YOGA0.46%
Moved from 8th to 9th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Beyond Yoga and its closest rivals
Every comparison with Beyond Yoga
13 comparisons
How has branded search demand for Beyond Yoga changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Beyond Yoga worldwide rose from 165K to 201K.
- Across the 12 months ending September 2026, Beyond Yoga’s share of searches among leggings worldwide held steady, from 0.35% to 0.46%.
How did search popularity change for leggings worldwide in September 2026?
6 changes
Alo Yoga’s share of searches among leggings worldwide has gained ground for 3 months in a row, from 2.2% to 2.7% in September 2026.
In September 2026, Beyond Yoga rose from 9th to 8th among leggings worldwide.
In September 2026, CRZ YOGA fell from 8th to 9th among leggings worldwide.
Estimated monthly branded searches for Sweaty Betty worldwide fell 19.1% over 12 measured months, from 319K to 258K in September 2026.
Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.
How are Beyond Yoga’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Beyond Yoga’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- beyond yoga
Who owns Beyond Yoga?
Beyond Yoga is owned by Levi Strauss & Co.. Brandwave does not track any other brands owned by Levi Strauss & Co..
Do you work for Beyond Yoga? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Beyond Yoga compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Activewear brands | 10th of 13 | 0.3% | Show ranking |
| Leggings | 8th of 9 | 0.46% | Shown above |
Is Beyond Yoga your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.