Brandwave

Beyond Yoga vs Lululemon:Which is more popular?

In September 2026, Lululemon had more branded searches than Beyond Yoga among activewear brands worldwide. Lululemon had about 11.1 million branded searches, while Beyond Yoga had 201,000. Lululemon made up 16.6% of all activewear brand searches we track, and Beyond Yoga accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about activewear brands, Lululemon appeared in all five answers and Beyond Yoga in three. Lululemon was mentioned before Beyond Yoga in every answer.

Among activewear brands worldwide in September 2026

Who do people search for more?

Lululemon, about 55 searches for every 1 for Beyond Yoga

Lululemon 11.1M searchesBeyond Yoga 201K searches

Who does AI mention more?

Lululemon, mentioned in every answer we collected

Lululemon in 5 of 5Beyond Yoga in 3 of 5

Who does AI recommend more?

Lululemon, named ahead of Beyond Yoga in every answer

Lululemon first in 5Beyond Yoga never first

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lululemon appeared in all five answers. Beyond Yoga was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lululemon was listed before Beyond Yoga in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Nike2nd
  3. Alo Yoga3rd
  4. Athleta4th
  5. Vuori5th
  6. Adidas6th
  7. Under Armour7th
  8. Gymshark8th
  9. Beyond Yoga9th
  10. CRZ YOGA10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alo Yoga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vuori3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CRZ YOGA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Beyond Yoga or Lululemon more popular in search?

This chart shows how often people search Google for Beyond Yoga and Lululemon by name. Each line represents a brand's share of searches for all 13 activewear brands we track, month by month, from English-language searches worldwide.

Beyond Yoga and Lululemon among activewear brands worldwide, by month

Share of searches by month for Lululemon, Beyond Yoga. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasLululemonGymsharkUnder ArmourVuoriAlo YogaAthletaSET ACTIVEBeyond YogaCRZ YOGALorna JaneStax
Oct 202532.3%32.5%19%4.8%5.7%1.5%1.9%1.1%0.23%0.23%0.15%0.28%0.23%
Nov 202531.5%30.5%19.1%8.6%4.7%1.8%1.6%1.1%0.23%0.23%0.15%0.23%0.19%
Dec 202531.1%29.8%22.2%5.5%5.4%2.1%1.6%1.3%0.22%0.22%0.15%0.22%0.15%
Jan 202636%29%17.9%5.5%5.4%1.7%1.9%1.3%0.33%0.32%0.22%0.26%0.18%
Feb 202634.4%32.8%16.7%5.2%5%1.6%1.7%1.2%0.37%0.25%0.25%0.25%0.17%
Mar 202635.5%34.6%14%5.2%5.1%1.6%1.5%1.3%0.31%0.21%0.25%0.25%0.21%
Apr 202633.5%33.3%16.1%6%4.9%1.9%1.7%1.2%0.44%0.29%0.29%0.29%0.2%
May 202632%36.8%15.4%4.7%4.6%1.8%1.9%1.4%0.42%0.23%0.28%0.34%0.19%
Jun 202632.2%35.5%15.6%5.8%4.7%1.8%1.3%1.4%0.52%0.23%0.23%0.35%0.28%
Jul 202632.4%36.8%15.7%4.8%4.7%1.5%1.4%1.2%0.52%0.23%0.23%0.28%0.19%
Aug 202632.2%36.8%15.4%4.7%4.7%1.8%1.6%1.1%0.63%0.23%0.28%0.28%0.15%
Sep 202634.2%32.7%16.6%5.1%5%2%1.7%1.2%0.55%0.3%0.3%0.25%0.14%

How has the Beyond Yoga and Lululemon comparison changed over the last 12 months?

3 findings
  • Lululemon was ahead of Beyond Yoga in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beyond Yoga’s share of searches among activewear brands worldwide moved from 0.23% to 0.3%, and its estimated monthly branded searches moved from 165K to 201K.
  • Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands worldwide moved from 19% to 16.6%, and its estimated monthly branded searches moved from 13.6M to 11.1M.

How did search popularity change for activewear brands worldwide in September 2026?

2 changes

  1. In September 2026, Lululemon gained share of searches among activewear brands worldwide, from 15.4% to 16.6%.

  2. In September 2026, Beyond Yoga rose from 12th to 10th among activewear brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beyond Yoga’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beyond Yoga

1 branded search term

  • beyond yoga

Lululemon

1 branded search term

  • lululemon

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

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