Brandwave

How popular isLululemon in search?

In August 2026, there were an estimated 11.1M branded searches for Lululemon worldwide which is down 18.4% over the last 11 months. Lululemon holds 20% estimated Share of Search among sports bra brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas36.8%
  2. Nike36.8%
  3. Lululemon20%
  4. Under Armour6%
  5. Victoria's Secret0.3%
Lululemon website (opens in a new tab)

Follow Lululemon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Lululemon compete?

Lululemon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sports bra brands3rd of 520%Shown below
Exercise mats3rd of 621.4%Show ranking
Leggings2nd of 628%Show ranking
Gym clothing brands2nd of 528.2%Show ranking
Yoga mat brands1st of 599.3%Show ranking

Which sports bra brands compete with Lululemon?

Lululemon against sports bra brands worldwide, by month

Share of Search by month for Adidas, Nike, Lululemon, Under Armour. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeLululemonUnder ArmourVictoria's Secret
Oct 202530.3%37.2%24.8%7.5%0.3%
Nov 202530.8%37.6%25.2%6.2%0.25%
Dec 202528.8%35.1%28.8%7.1%0.23%
Jan 202628%42%22.9%6.9%0.23%
Feb 202632.2%39.5%21.5%6.5%0.26%
Mar 202633.6%41.1%18.3%6.7%0.22%
Apr 202632.2%39.5%21.5%6.5%0.32%
May 202636.8%36.8%20%6%0.3%
Jun 202636.8%36.8%20%6%0.3%
Jul 202636.8%36.8%20%6%0.3%
Aug 202636.8%36.8%20%6%0.3%
Sep 2026—————

  1. 1.Adidas

    36.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nike

    36.8%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lululemon

    20%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Under Armour

    6%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Victoria's Secret

    0.3%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lululemon and its closest rivals

How has branded search demand for Lululemon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lululemon worldwide fell from 13.6M to 11.1M.
  • Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among sports bra brands worldwide decreased from 24.8% to 20%.
  • Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among sports bra brands worldwide peaked at 28.8% in December 2025 and was lowest at 18.3% in March 2026.

How did search popularity change for sports bra brands worldwide in August 2026?

  1. Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  2. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

  3. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How is Lululemon measured?

Brandwave collects information about searches that people make online using Lululemon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lululemon

Do you work for Lululemon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Lululemon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free