Swim shorts brands:Which are searched most?
In September 2026, Roxy was the most searched among swim shorts brands worldwide, with an estimated 550K branded searches and 44.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Roxy44.1%
Billabong36.1%
Quiksilver19.7%
Hurley0.06%
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Share of SearchLeaderboard
Compare the swim shorts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roxy, Billabong, Quiksilver. The figures are in the table below the chart.
View monthly share of search table
| Month | Roxy | Billabong | Quiksilver | Hurley |
|---|---|---|---|---|
| Oct 2025 | 39.2% | 39.2% | 21.4% | 0.08% |
| Nov 2025 | 40.8% | 40.8% | 18.3% | 0.07% |
| Dec 2025 | 39.2% | 39.2% | 21.5% | 0.06% |
| Jan 2026 | 44.1% | 36.1% | 19.7% | 0.06% |
| Feb 2026 | 40.8% | 40.8% | 18.2% | 0.08% |
| Mar 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| Apr 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| May 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| Jun 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| Jul 2026 | 45.8% | 37.4% | 16.7% | 0.07% |
| Aug 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| Sep 2026 | 44.1% | 36.1% | 19.7% | 0.06% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44.1% | 550K | 0% | +3.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36.1% | 450K | -18.2% | -4.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.7% | 246K | 0% | +1.5 points | |
| 4, held 4th | 0.06% | 720 | -28% | 0 points |
1.
Roxy44.1%
Moved from 2nd to 1st. 550K estimated branded searches, 0% vs prior month. Share +3.3 points.
36.1%
Moved from 1st to 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -4.7 points.
19.7%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +1.5 points.
4.
Hurley0.06%
Held 4th. 720 estimated branded searches, -28% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among swim shorts brands worldwide?
4 brands
In September 2026, Roxy was the most searched among swim shorts brands worldwide, with an estimated 550K branded searches and 44.1% estimated Share of Search within this set. Billabong is in 2nd place, 8 percentage points behind at 36.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Roxy | 39.2% → 44.1% | 45.8%Jul 2026 | 39.2%Dec 2025 | 2nd → 1st |
| Billabong | 39.2% → 36.1% | 40.8%Feb 2026 | 36.1%Jan 2026 | 1st → 2nd |
| Quiksilver | 21.4% → 19.7% | 21.5%Dec 2025 | 16.7%Jul 2026 | 3rd |
| Hurley | 0.08% → 0.06% | 0.08%Feb 2026 | 0.06%Jan 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among swim shorts brands worldwide increased from 39.2% to 44.1%.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among swim shorts brands worldwide decreased from 39.2% to 36.1%.
- Across the 12 months ending September 2026, Quiksilver’s estimated Share of Search among swim shorts brands worldwide decreased from 21.4% to 19.7%.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among swim shorts brands worldwide peaked at 45.8% in July 2026 and was lowest at 39.2% in December 2025.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among swim shorts brands worldwide peaked at 40.8% in February 2026 and was lowest at 36.1% in January 2026.
- Across the 12 months ending September 2026, Quiksilver’s estimated Share of Search among swim shorts brands worldwide peaked at 21.5% in December 2025 and was lowest at 16.7% in July 2026.
- Across the 12 months ending September 2026, Roxy rose from 2nd to 1st among swim shorts brands worldwide.
- Across the 12 months ending September 2026, Billabong fell from 1st to 2nd among swim shorts brands worldwide.
- Across the 12 months ending September 2026, Hurley held steady: its estimated Share of Search among swim shorts brands worldwide moved less than 0.5 percentage points.
How did search popularity change for swim shorts brands worldwide in September 2026?
4 changes
In September 2026, Roxy overtook Billabong to become the leader among swim shorts brands worldwide, with 44.1% estimated Share of Search.
In September 2026, Quiksilver gained estimated Share of Search among swim shorts brands worldwide, from 18.3% to 19.7%.
In September 2026, Billabong lost estimated Share of Search among swim shorts brands worldwide, from 40.8% to 36.1%.
Estimated monthly branded searches for Hurley worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
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