Brandwave

How popular isHurley in search?

In September 2026, there were an estimated 720 branded searches for Hurley worldwide which is down 18.2% over the last 12 months. Hurley holds 0.1% estimated Share of Search among swim shorts brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Billabong64.5%
  2. Quiksilver35.2%
  3. Roxy0.19%
  4. Hurley0.1%
Hurley website (opens in a new tab)

Follow Hurley and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which swim shorts brands compete with Hurley?

Hurley against swim shorts brands worldwide, by month

Share of Search by month for Billabong, Quiksilver, Hurley. The figures are in the table below the chart.

View monthly share of search table
MonthBillabongQuiksilverRoxyHurley
Oct 202564.4%35.2%0.23%0.13%
Nov 202568.8%30.8%0.36%0.11%
Dec 202564.4%35.3%0.22%0.1%
Jan 202664.4%35.3%0.19%0.1%
Feb 202668.9%30.8%0.15%0.13%
Mar 202668.9%30.8%0.13%0.11%
Apr 202668.9%30.8%0.13%0.11%
May 202668.9%30.8%0.16%0.13%
Jun 202668.9%30.8%0.16%0.13%
Jul 202668.9%30.8%0.16%0.13%
Aug 202668.9%30.8%0.16%0.13%
Sep 202664.5%35.2%0.19%0.1%

  1. 1.Billabong

    64.5%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -4.4 points.

  2. 2.Quiksilver

    35.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +4.4 points.

  3. 3.Roxy

    0.19%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hurley

    0.1%

    Held 4th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

Compare search popularity between Hurley and its closest rivals

Every comparison with Hurley

How has branded search demand for Hurley changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hurley worldwide fell from 880 to 720.
  • Across the 12 months ending September 2026, Hurley’s estimated Share of Search among swim shorts brands worldwide held steady, from 0.13% to 0.1%.

How did search popularity change for swim shorts brands worldwide in September 2026?

  1. In September 2026, Quiksilver gained estimated Share of Search among swim shorts brands worldwide, from 30.8% to 35.2%.

  2. In September 2026, Billabong lost estimated Share of Search among swim shorts brands worldwide, from 68.9% to 64.5%.

  3. Estimated monthly branded searches for Roxy worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  4. Estimated monthly branded searches for Hurley worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

Where does Hurley compete?

Hurley is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rash vests6th of 60.06%Show ranking
Swim shorts brands4th of 40.1%Shown above

How is Hurley measured?

Brandwave collects information about searches that people make online using Hurley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hurley surf

Do you work for Hurley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hurley your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free