Hurley vs Rip Curl:Which is more popular by branded search?
In August 2026, Rip Curl had more branded searches than Hurley among rash vests worldwide. Rip Curl was estimated to have 368K branded searches compared to Hurley’s 1K, and held a 31.2% Share of Search versus Hurley’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hurley or Rip Curl?
Compare the rash vests people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rip Curl, Hurley. The figures are in the table below the chart.
View monthly share of search table
| Month | Billabong | Rip Curl | Quiksilver | Xcel | O'Neill | Hurley |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 34.1% | 22.8% | 1.1% | 0.22% | 0.08% |
| Nov 2025 | 43.5% | 35.6% | 19.5% | 1.2% | 0.23% | 0.07% |
| Dec 2025 | 41.8% | 34.2% | 22.9% | 0.92% | 0.22% | 0.07% |
| Jan 2026 | 41.9% | 34.2% | 22.9% | 0.75% | 0.18% | 0.07% |
| Feb 2026 | 46.7% | 31.2% | 20.9% | 0.84% | 0.25% | 0.09% |
| Mar 2026 | 46.7% | 31.2% | 20.9% | 0.84% | 0.25% | 0.07% |
| Apr 2026 | 46.6% | 31.2% | 20.8% | 1% | 0.25% | 0.07% |
| May 2026 | 46.6% | 31.2% | 20.8% | 1% | 0.25% | 0.08% |
| Jun 2026 | 46.7% | 31.2% | 20.9% | 0.84% | 0.25% | 0.08% |
| Jul 2026 | 46.7% | 31.2% | 20.9% | 0.84% | 0.25% | 0.08% |
| Aug 2026 | 46.7% | 31.2% | 20.9% | 0.84% | 0.25% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hurley and Rip Curl comparison changed over the last 12 months?
3 findings
- Rip Curl was ahead of Hurley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hurley’s estimated Share of Search among rash vests worldwide held steady at 0.08%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among rash vests worldwide moved from 34.1% to 31.2%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for rash vests worldwide in August 2026?
1 change
Estimated monthly branded searches for Hurley worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hurley’s and Rip Curl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.