How popular isRip Curl in search?
In August 2026, there were an estimated 368K branded searches for Rip Curl worldwide which held steady over the last 11 months. Rip Curl holds 31.2% estimated Share of Search among rash vests worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Billabong46.7%
Rip Curl31.2%
Quiksilver20.9%
Xcel0.84%
O'Neill0.25%- Hurley0.08%
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Which rash vests compete with Rip Curl?
Share of Search by month for Billabong, Rip Curl, Quiksilver. The figures are in the table below the chart.
View monthly share of search table
| Month | Billabong | Rip Curl | Quiksilver | Xcel | O'Neill | Hurley |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 34.1% | 22.8% | 1.1% | 0.22% | 0.08% |
| Nov 2025 | 43.5% | 35.6% | 19.5% | 1.2% | 0.23% | 0.07% |
| Dec 2025 | 41.8% | 34.2% | 22.9% | 0.92% | 0.22% | 0.07% |
| Jan 2026 | 41.9% | 34.2% | 22.9% | 0.75% | 0.18% | 0.07% |
| Feb 2026 | 46.7% | 31.2% | 20.9% | 0.84% | 0.25% | 0.09% |
| Mar 2026 | 46.7% | 31.2% | 20.9% | 0.84% | 0.25% | 0.07% |
| Apr 2026 | 46.6% | 31.2% | 20.8% | 1% | 0.25% | 0.07% |
| May 2026 | 46.6% | 31.2% | 20.8% | 1% | 0.25% | 0.08% |
| Jun 2026 | 46.7% | 31.2% | 20.9% | 0.84% | 0.25% | 0.08% |
| Jul 2026 | 46.7% | 31.2% | 20.9% | 0.84% | 0.25% | 0.08% |
| Aug 2026 | 46.7% | 31.2% | 20.9% | 0.84% | 0.25% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.7% | 550K | 0% | 0 points | |
| 2, held 2nd | 31.2% | 368K | 0% | 0 points | |
| 3, held 3rd | 20.9% | 246K | 0% | 0 points | |
| 4, held 4th | 0.84% | 9.9K | 0% | 0 points | |
| 5, held 5th | 0.25% | 2.9K | 0% | 0 points | |
| 6, held 6th | 0.08% | 1K | 0% | 0 points |
46.7%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Rip Curl31.2%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.
20.9%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Xcel0.84%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
5.
O'Neill0.25%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.Hurley
0.08%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Rip Curl and its closest rivals
How has branded search demand for Rip Curl changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rip Curl worldwide held steady at 368K.
- Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among rash vests worldwide decreased from 34.1% to 31.2%.
- Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among rash vests worldwide peaked at 35.6% in November 2025 and was lowest at 31.2% in May 2026.
How did search popularity change for rash vests worldwide in August 2026?
4 changes
Estimated monthly branded searches for Billabong worldwide rose 22.2% over 11 measured months, from 450K to 550K in August 2026.
Estimated monthly branded searches for O'Neill worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
Estimated monthly branded searches for Hurley worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
Estimated monthly branded searches for Xcel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
Where does Rip Curl compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Rash vests | 2nd of 6 | 31.2% | Shown above |
| Wetsuit brands | 2nd of 5 | 31.5% | Show ranking |
| Wetsuit accessory brands | 1st of 6 | 50.7% | Show ranking |
How is Rip Curl measured?
Brandwave collects information about searches that people make online using Rip Curl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rip curl
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Is Rip Curl your brand?
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